What is advertising?
Friday, August 1st, 2008 Posted in Advertising, CDB, Culture, Engagement Marketing, Ethics, Generation C, Society, Trends | No Comments »Say the word advertising and people will imagine TV spots Bill Boards Classifieds Banner ads Direct Mail and so on. I think these are but the furniture of advertising. Robin Good has made a great post on the Brand Ambassador Robins treatise The brand ambassador is an advertising model ...
Festival - technology and We Media aka social networking
Tuesday, July 29th, 2008 Posted in 7th Mass Media, Advertising, CDB, Convergence, Culture, Engagement Marketing, Ethics, Generation C, Mobile, Networks, Participation, Philosophy, Quotes, Social Networks, Society, Trends | No Comments »I am in the process of reading John Thackara's book In the Bubble He writes Throughout the modern age we have subordinated the interests of people to those of technology, an approach that has led to the unthinkable destruction of traditional cultures ...
The story of the 4th Screen, humanity and communities
Saturday, July 26th, 2008 Posted in 7th Mass Media, CDB, Culture, Engagement Marketing, Ethics, Generation C, Media, Philosophy, Quotes, Society, Trends | No Comments »The message of this ?4 screens? ad is compelling, but is it accurate? Are mobile devices permitting us as a society to connect in more personal ways that foster a greater sense of community and togetherness? I think the answer to ...
Here comes Everybody
Wednesday, July 23rd, 2008 Posted in CDB, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »Curiously, Clay Shirky gave this speech on my Birthday. There is a great deal of overlap in what we have to say and Clay's message
Arianna Huffington on Barack Obama, Politics and the Media
Wednesday, July 23rd, 2008 Posted in CDB, Citizen journalism, Culture, Engagement Marketing, Ethics, Generation C, Government & Politics, Media, Participation, Society | No Comments »All good stuff
Arianna Huffington - the future of Journalism
Tuesday, July 22nd, 2008 Posted in CDB, Citizen journalism, Culture, Engagement Marketing, Ethics, Generation C, Government & Politics, Media, Society, Trends | 1 Comment »An interview with Arianna Huffington on the future of news Journalism. The Guardian writesArianna Huffington predicts the slow demise of traditional news reporting. Part of the Guardian's Future of Journalism seriesHurricane Arianna and some thoughts on the future of news ...
In the Network Society - would you vote for this man?
Monday, July 21st, 2008 Posted in CDB, Culture, Darwin, Engagement Marketing, Generation C, Government & Politics, Media, Participation, Social Networks, Society, Trends, Web/Tech | 1 Comment »John McCain 'technology illiterate' doesn't email or use internet 'Nuff said. here's a few words we wrote about a younger black man who utilised the power of networks to move his campaign in overdrive. Via Emma Mulqueeny
TV was for baby boomers Mobile is for Generation ‘C’
Monday, July 21st, 2008 Posted in 7th Mass Media, Advertising, CDB, Culture, Economics, Engagement Marketing, Generation C, Mobile, Strategy, Trends, Web/Tech | 1 Comment »For teens the future is mobile writes Smart Mobs... Stefanie Olsen on CNet News: Marketers convened recently to figure out how best to reach teens on the Internet. The answer: It?s all about the mobile phone. All about the 7th Mass ...
TV was for baby boomers Mobile is for Generation ‘C’
Monday, July 21st, 2008 Posted in 7th Mass Media, Advertising, CDB, Culture, Economics, Engagement Marketing, Generation C, Mobile, Strategy, Trends, Web/Tech | No Comments »For teens the future is mobile writes Smart Mobs... Stefanie Olsen on CNet News: Marketers convened recently to figure out how best to reach teens on the Internet. The answer: It?s all about the mobile phone. All about the 7th Mass ...
Speed
Friday, July 18th, 2008 Posted in CDB, Convergence, Culture, Darwin, Economics, Ethics, Generation C, Philosophy, Quotes, Trends | No Comments »Speed is Good, Time is the Devil said Hitachi and John Thackera in his book In the Bubble writes that Our designed world reinforces the value we place upon speed. But the signs are that speed is a cultural paradigm whose ...
