Generation C | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for the ‘Generation C’ Category

So you wanna see the Rally Fighter @ sxsw

Friday, March 12th, 2010 I think I am becoming slightly American. Once upon a time I would have flinched at the word "awesome" or "awesomeness". I have been called awesome myself - but that was many years ago when I gave a speech in ...

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Posted in: Alan Moore Speaking, Convergence, Culture, Engagement Marketing, Engagement Organisations, Generation C, Marketing, Participation, Strategy, Trends

Musings on the common spirit of distrust

Friday, March 12th, 2010 Taken from a post written in 2008, [caption id="attachment_5220" align="aligncenter" width="430" caption="http://www.flickr.com/photos/85593720@N00/2827812861"][/caption] Today we challenge the authority of our world, media, organisations and even governments via a whole set of activities that can be networked and grassroots. It is done via co-creation, ...

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Posted in: Culture, Engagement Civil Society, Engagement Organisations, Engagement Politics, Engagement Research, Ethics, Generation C, Government & Politics, Participation, Society, Trends

21st Century economics: No straight Lines

Saturday, March 6th, 2010 Umar Haque is not a shy retiring wall flower and his recent post confirms that observation - but I don't disagree with his perspective either. And this is because in Technological Revolutions and Financial Capital Perez writes, about technologies cluster and ...

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Posted in: Economics, Engagement Civil Society, Engagement Education, Engagement Organisations, Engagement Research, Ethics, Generation C, Government & Politics, Marketing, Media, Philosophy, Society, Strategy, Trends

Mobile my remote control for life: destination Japan

Sunday, February 28th, 2010 It never ceases to amaze me that people, some people, refuse to accept that Japan has much to teach us in terms of how to market successfully, create killer advertising campaigns and do other cool stuff in which he mobilee ...

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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Marketing, Media, Mobile, Trends, iPhone

Legal madness in Milan

Friday, February 26th, 2010 Its not Milan Daaaaaarling this time. Just reading an editorial in the analogue version of the Guardian. On Wednesday, a Milanese court convicted three Google executives of violating privacy and gave them six-month suspended sentences. This is an analogue verdict in a ...

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Posted in: Engagement Civil Society, Generation C, Government & Politics, Law, Web/Tech

Coalition of the willing

Thursday, February 25th, 2010 Coalition of The Willing’ is a film that discusses how we can use new internet technologies to leverage the powers of activists, experts, and ordinary citizens in collaborative ventures to combat climate change. Through analyses of swarm activity and social ...

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Posted in: Citizen journalism, Convergence, Culture, Engagement Civil Society, Engagement Organisations, Film, Generation C, Government & Politics, Green tech, Participation, Society, Trends

Tohato – one of the greats of engagement marketing on mobile

Tuesday, February 23rd, 2010 Perhaps one of the most innovative FMCG launches anywhere - whilst others think that Buy One Get Free will suffice, Oh Well. Tomi Ahonen, my co-author of Communities Dominate Brands provides insight into the mechanics and success of the launch. And ...

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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Participation, Uncategorized

Grow VC the Kiva of tech start ups

Tuesday, February 16th, 2010 I am proud to introduce Grow VC which has some great heritage behind it. Not only the creators but also projects like Kiva, Artistshare, Galaxy zoo and Local Motors (More on networked economics). Here is the context, 80% of the growth ...

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Posted in: Alan Moore Speaking, Convergence, Culture, Darwin, Economics, Engagement Marketing, Engagement Organisations, Engagement Sciences, Generation C, Green tech, Marketing, Networks, Participation, Strategy, Trends, Web/Tech

Love poems on my mobile

Sunday, February 14th, 2010 Being Valentines Weekend the Financial Times published a poem by our Poet Laureate Carol Ann Duffy called Text I tend the mobile now like an injured bird We text, text, text our significant words. I re-read your first, your second, your third. look for your ...

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Posted in: 7th Mass Media, Culture, Engagement Marketing, Engagement Mobile, Generation C, Mobile, Society, Trends

Social media and mobile: my remote control for life bootcamp

Tuesday, February 9th, 2010 Last year I sat with one of the anointed Glitterati of the US Digerati who was extolling the virtues of "social meeedijaa", but only from the context of online. In the end I could not take it any more and ...

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