The death of Mass Media?
Friday, September 24th, 2004During a session at yesterday's Forecast 2005 entitled "Disruptive Technologies," a group of panelists debated the impact of various technologies such as DVRs and targeting software on the media business. The resolve presented to the group was: "Emerging technologies ... Ratings:
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Posted in: Advertising, Broadcast, Convergence, Darwin, Economics, Gaming, Generation C, Media, Society, Trends, Web/Tech
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Posted in: Advertising, Broadcast, Convergence, Darwin, Economics, Gaming, Generation C, Media, Society, Trends, Web/Tech
The New Digital Economics for Newspapers
Tuesday, August 24th, 2004 Life is Local say the Johnston Press. And here is the news Newspapers are on their knees, humbled by the new digital economics, declining into irrelevance, lacking investment, increasingly ignored by readers and scrabbling over a smaller advertising ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Society, Trends, Web/Tech
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Posted in: 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Society, Trends, Web/Tech
Advertising through games
Thursday, August 12th, 2004A few weeks ago, 20th July, the Branded Content Marketing Association (BCMA) hosted 'Advertising Through Games' event to explore the opportunities for advertisers presented by video games. The event, sponsored by (M)forma and IBM, and involving advertisers, agencies, branded entertainment ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Engagement Marketing, Events, Gaming, Generation C, Marketing, Media, Participation, Trends
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Posted in: Advertising, Convergence, Culture, Engagement Marketing, Events, Gaming, Generation C, Marketing, Media, Participation, Trends
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