In the City
Friday, June 10th, 2005I was talking at a conference this week at the ICA in London.Organised by In the City - the theme of the conference was ARE YOU CONTENT?The context of the event: ?Media industries are grappling with new opportunities - ...A new media ecology
Wednesday, June 8th, 2005 I was talking at a conference yesterday at the ICA in London.Organised by In the City - the theme of the conference was ARE YOU CONTENT?The context of the event: Media industries are grappling with new opportunities - and threats ... Ratings:
(No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: 7th Mass Media, Advertising, Broadcast, Culture, Darwin, Economics, Engagement Research, Events, Marketing, Media, Social Networks, Society, Trends, Web/Tech
(No Ratings Yet) Loading ...Please wait
Posted in: 7th Mass Media, Advertising, Broadcast, Culture, Darwin, Economics, Engagement Research, Events, Marketing, Media, Social Networks, Society, Trends, Web/Tech
The challenge for print: co-creation
Thursday, May 26th, 2005 Renetta McCann, CEO of Publicis Groupe's Starcom MediaVest Group, warned some of the world's most senior print publishing industry executives yesterday that their future depends on adapting content for delivery via the screen. The most talked about speech of the ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Convergence, Darwin, Engagement Marketing, Events, Marketing, Media, Newspapers, Participation, Social Networks, Strategy, Trends, Web/Tech
(No Ratings Yet) Loading ...Please wait
Posted in: Convergence, Darwin, Engagement Marketing, Events, Marketing, Media, Newspapers, Participation, Social Networks, Strategy, Trends, Web/Tech
Alan speaks to OgilvyOne in Barcelona
Sunday, May 15th, 2005 Last Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona. Thank you OgilvyOne for inviting me. Of course, I was talking about our book Communities Dominate Brands and the converging issues that are forcing businesses ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
(No Ratings Yet) Loading ...Please wait
Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
Alan speaks to OgilvyOne in Barcelona
Sunday, May 15th, 2005Last Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona.Thank you OgilvyOne for inviting me.Of course, I was talking about our book Communities Dominate Brands , and the converging issues that are forcing ...U2 – communities – world poverty – texting
Friday, April 15th, 2005Related to our recent post on mobile phones and TV - speed of information - connection to networks - communities forming around issues etc. Rory Treffiletti of mediapost watched Bono embrace the digital age to bring ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: 7th Mass Media, Culture, Engagement Mobile, Ethics, Events, Generation C, Mobile, Participation, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: 7th Mass Media, Culture, Engagement Mobile, Ethics, Events, Generation C, Mobile, Participation, Trends
Change your newspaper as your readers are changing too
Saturday, April 2nd, 2005This year the 12th World editors Forum Conference is in SeoulThe brochure inviting me to the event dropped onto my door mat this morning.Tomi and I had already spent yesterday discussing the implications of the Economist 14 page special report ...Communities Dominate Brands
Tuesday, February 8th, 2005 Communities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, iPTV, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs
(No Ratings Yet) Loading ...Please wait
Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, iPTV, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs
Things are not OK for many of today’s UK teenagers
Monday, December 6th, 2004 They are supposed to be the happiest days of our lives, yet British teenagers have among them the highest rates of obesity, binge drinking, cannabis consumption, sexually transmitted diseases and early pregnancy in the world claims The Observer ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Culture, Engagement Civil Society, Engagement Education, Events, Generation C, Society, Trends, Weblogs
(No Ratings Yet) Loading ...Please wait
Posted in: Culture, Engagement Civil Society, Engagement Education, Events, Generation C, Society, Trends, Weblogs
Advertising through games
Thursday, August 12th, 2004A few weeks ago, 20th July, the Branded Content Marketing Association (BCMA) hosted 'Advertising Through Games' event to explore the opportunities for advertisers presented by video games. The event, sponsored by (M)forma and IBM, and involving advertisers, agencies, branded entertainment ... Ratings: (No Ratings Yet)
Loading ... Comments: None. Add yours. »
Please wait
Posted in: Advertising, Convergence, Culture, Engagement Marketing, Events, Gaming, Generation C, Marketing, Media, Participation, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Convergence, Culture, Engagement Marketing, Events, Gaming, Generation C, Marketing, Media, Participation, Trends
Listen to Alan at SXSW
