Alan speaks to OgilvyOne in Barcelona
Sunday, May 15th, 2005 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs, iPTV | Comments OffLast Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona. Thank you OgilvyOne for inviting me. Of course, I was talking about our book Communities Dominate Brands and the converging issues that are forcing businesses ...
Alan speaks to OgilvyOne in Barcelona
Sunday, May 15th, 2005 Posted in Events | No Comments »Last Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona. Thank you OgilvyOne for inviting me. Of course, I was talking about our book Communities Dominate Brands , and the converging issues that are forcing ...
U2 - communities - world poverty - texting
Friday, April 15th, 2005 Posted in 7th Mass Media, Culture, Engagement Mobile, Ethics, Events, Generation C, Mobile, Participation, Trends | Comments OffRelated to our recent post on mobile phones and TV - speed of information - connection to networks - communities forming around issues etc. Rory Treffiletti of mediapost watched Bono embrace the digital age to bring ...
Change your newspaper as your readers are changing too
Saturday, April 2nd, 2005 Posted in Events | 2 Comments »This year the 12th World editors Forum Conference is in Seoul The brochure inviting me to the event dropped onto my door mat this morning. Tomi and I had already spent yesterday discussing the implications of the Economist 14 page special report ...
Communities Dominate Brands
Tuesday, February 8th, 2005 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs, iPTV | Comments OffCommunities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ...
Things are not OK for many of today’s UK teenagers
Monday, December 6th, 2004 Posted in Culture, Engagement Civil Society, Engagement Education, Events, Generation C, Society, Trends, Weblogs | Comments OffThey are supposed to be the happiest days of our lives, yet British teenagers have among them the highest rates of obesity, binge drinking, cannabis consumption, sexually transmitted diseases and early pregnancy in the world claims The Observer ...
Advertising through games
Thursday, August 12th, 2004 Posted in Advertising, Convergence, Culture, Engagement Marketing, Events, Gaming, Generation C, Marketing, Media, Participation, Trends | No Comments »A few weeks ago, 20th July, the Branded Content Marketing Association (BCMA) hosted 'Advertising Through Games' event to explore the opportunities for advertisers presented by video games. The event, sponsored by (M)forma and IBM, and involving advertisers, agencies, branded entertainment ...
