Nowhere to run to
Tuesday, November 2nd, 2004Unlike the UK, blogging (online publishing and peer to peer feedback) is big in the US. It is also increasingly used in the US as a powerful mediator of the truth. Mazda got themselves into some very hot water recently when they ... Ratings:
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Posted in: Advertising, Culture, Engagement Marketing, Ethics, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
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Posted in: Advertising, Culture, Engagement Marketing, Ethics, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
Distrust of the Corporation
Sunday, October 31st, 2004Mark Moody-Stuart writing in the Financial Times this weekend Distrust in the land of pyschos and soya milkThe aim is to demonstrate that the modern corporation is a dysfunctional development and that the economic system supported by corporations ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Engagement Organisations, Ethics, Trends
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Posted in: Engagement Marketing, Engagement Organisations, Ethics, Trends
Five years later, the train pulls into Madison Avenue
Tuesday, October 26th, 2004Doc Searls wonders whether the marketing communications industry and their clients will ever be able to truly deliver engagement marketing. in his post Five years later, the train pulls into Madison Avenue. He quotes an article by Scott Donaton ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Engagement Marketing, Ethics, Marketing
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How to keep your customers? Use some common sense
Tuesday, September 21st, 2004Hally Suitt writing in Worthwhile wrote a post on customer retention on 14 September this year. This is what she saidI need a new cell phone -- new hardware -- and as I look at what my current wireless ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Ethics, Generation C, Marketing, Social Networks
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Posted in: Engagement Marketing, Ethics, Generation C, Marketing, Social Networks
The death of intimacy
Monday, September 20th, 2004 A selfish, market-driven society is eroding our very humanity. Martin Jacques has written a very powerful piece on our changing society.He identified 3 important trends:1). The rise of the individual2). The spread of the market into all aspects of society3). ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Economics, Ethics, Media, Mobile, Society, Trends, Web/Tech
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Posted in: Advertising, Convergence, Culture, Economics, Ethics, Media, Mobile, Society, Trends, Web/Tech
Customer Advocacy drives Growth
Thursday, September 16th, 2004In 1972 New Balance produced 30 handmade running shoes. Today worldwide sales are over 1.3bn pairs a year. Greg Gordon of the Financial Times reports that in the US, New Balance is only second to Nike in terms of footwear sales. Gordon ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Engagement Marketing, Ethics, Marketing
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What lies beneath
Wednesday, July 21st, 2004PR machine has an interesting observation in an article for Global PR blog week:Blogs are posing threats to Fortune 1000 brands and in order to meet the new brand threat that blogs pose, corporations are attempting to influence bloggers in ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Darwin, Engagement Marketing, Engagement Organisations, Ethics, Generation C, Marketing, Media, Trends, Weblogs
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Posted in: Advertising, Darwin, Engagement Marketing, Engagement Organisations, Ethics, Generation C, Marketing, Media, Trends, Weblogs
Listen to Alan at SXSW
