Distrust of the Corporation
Sunday, October 31st, 2004 Mark Moody-Stuart writing in the Financial Times this weekend Distrust in the land of pyschos and soya milk The aim is to demonstrate that the modern corporation is a dysfunctional development and that the economic system supported by corporations ...
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Posted in: Engagement Marketing, Engagement Organisations, Ethics, Trends
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Posted in: Engagement Marketing, Engagement Organisations, Ethics, Trends
Five years later, the train pulls into Madison Avenue
Tuesday, October 26th, 2004 Doc Searls wonders whether the marketing communications industry and their clients will ever be able to truly deliver engagement marketing. in his post Five years later, the train pulls into Madison Avenue. He quotes an article by Scott Donaton ...
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Posted in: Advertising, Engagement Marketing, Ethics, Marketing
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Posted in: Advertising, Engagement Marketing, Ethics, Marketing
How to keep your customers? Use some common sense
Tuesday, September 21st, 2004 Hally Suitt writing in Worthwhile wrote a post on customer retention on 14 September this year. This is what she said I need a new cell phone -- new hardware -- and as I look at what my current wireless ...
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Posted in: Engagement Marketing, Ethics, Generation C, Marketing, Social Networks
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Posted in: Engagement Marketing, Ethics, Generation C, Marketing, Social Networks
The death of intimacy
Monday, September 20th, 2004 A selfish, market-driven society is eroding our very humanity. Martin Jacques has written a very powerful piece on our changing society. He identified 3 important trends: 1). The rise of the individual 2). The spread of the market into all aspects of society 3). ...
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Posted in: Advertising, Convergence, Culture, Economics, Ethics, Media, Mobile, Society, Trends, Web/Tech
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Posted in: Advertising, Convergence, Culture, Economics, Ethics, Media, Mobile, Society, Trends, Web/Tech
Customer Advocacy drives Growth
Thursday, September 16th, 2004 In 1972 New Balance produced 30 handmade running shoes. Today worldwide sales are over 1.3bn pairs a year. Greg Gordon of the Financial Times reports that in the US, New Balance is only second to Nike in terms of footwear sales. Gordon ...
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Posted in: Advertising, Engagement Marketing, Ethics, Marketing
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Posted in: Advertising, Engagement Marketing, Ethics, Marketing
What lies beneath
Wednesday, July 21st, 2004 PR machine has an interesting observation in an article for Global PR blog week: Blogs are posing threats to Fortune 1000 brands and in order to meet the new brand threat that blogs pose, corporations are attempting to influence bloggers in ...
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Posted in: Advertising, Darwin, Engagement Marketing, Engagement Organisations, Ethics, Generation C, Marketing, Media, Trends, Weblogs
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Posted in: Advertising, Darwin, Engagement Marketing, Engagement Organisations, Ethics, Generation C, Marketing, Media, Trends, Weblogs
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