Archive for the ‘Engagement Sciences’ Category

A definition of web 2.0

Wednesday, January 11th, 2006Nice definition of web 2.0 via Jake McKee From Tim O'Reilly web 2.0Web 1.0 Vs. Web 2.0DoubleClick Vs. Google AdSenseOfoto Vs. FlickrAkamai Vs. BitTorrentmp3.com Vs. NapsterBritannica Online ...

Communties Dominate Brands best book of 2005

Wednesday, January 11th, 2006The Chartered Institute of Marketing reviewed our book and said I recently reviewed Communities Dominate Brands, and made it number 2 in my list of the Top Ten books of 2005 in our members' magazine the marketer (December 05 issue). ...

The end of the world wide wait

Thursday, January 5th, 2006At many new Web sites and services, the creative energy of countless souls virtually crackles off the screen. They're cobbling together their own services from customizable Web sites and Lego-style pieces of Web software. By the millions, they're gathering ...

Who can you trust?

Thursday, January 5th, 2006I was reading an interesting article about wikipedia and trust in the Financial Times December 23 2005.The article refers to a defamatory allegation about John Seigenthaler Who can we trust? That is the question at the heart of the ...

Word of mouth the new black

Thursday, March 24th, 2005Just hot from my Inbox, and curiously relevant as SMLXL is currently working on a project relating specifically to customer advocacy and the importance of word of mouth. Peer Pleasure: Teens ConnectAccording to comScore Media Metrix, more than ...

Nobody is as clever as everybody

Friday, March 18th, 2005 My co-author and friend Tomi Ahonen gave me an article from the economist yesterday called The future of innovation. The rise of the creative consumerThe article discusses how online communities are engaging with a whole ...

Blogging the Observer

Monday, April 5th, 2004It was an interesting read, in Sundays Observer on blogging. Yet it seemed that the point was missed about the true nature and capability of blogging. The focus seemed about the egotistical nature of blogging, which is not wrong however, ...

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