Archive for the ‘Engagement Sciences’ Category

Come together as one

Saturday, March 11th, 2006Today only about 5% of global advertising is online, yet 20% of media is consumed online.And so nobody is as clever as everybody "Collaborative usage of the internet is rising," said Jimmy Wales, the founder of Wikipedia, a free ...

At last a chance for every child

Sunday, March 5th, 2006That is if the Labour back benchers don't scupper a vision for education that is crying out for immediate attention.As Will Hutton passionately argues in the Observer today At last, a chance for every child. Tony Blair's plans ...

Communication, Community, Communion

Saturday, March 4th, 2006A thought for the day, where does the word Communication come from? What is its etymology?Communication = Community = CommunionComing together for a common purpose.Sharing together and transcending together

One company’s loyal community of empowered users is another one’s nemisis

Monday, February 27th, 2006Commercial success in the digital age will belong to those businesses that attract, engage and organise digital communities to meet multiple social and commercial needs. By creating strong digital communities, businesses will be able to build customer loyalty to a ...

The economics of Group forming Network theory

Wednesday, February 22nd, 2006I came across David Reed recently, who has done some very interesting work around networks and their economic value.Here are some highlights from Reeds paper on Reeds Law In networks like the Internet, Group Forming Networks (GFNs) are an ...

Pete Clifton, head of BBC News Interactive talking about citizen Journalism

Monday, February 13th, 2006Peter Clifton Head of the BBC News Interactive in conversation with conversation with Jemima KissThe wider internet community has an ethos of contribution and collaboration without financial incentive. Is it exploitative for commercial news organisations to publish the ...

Communities and web 2.0

Wednesday, February 1st, 2006What's accelerated Web 2.0 ideals more recently are new technologies. Implementing the movement's basic principles is less expensive and easier than it was several years ago because of the evolution of data storage and software, plus the wider adoption ...

More reviews of Communities Dominate Brands

Tuesday, January 24th, 2006In a connected world, communities hold great power, and not just via hyperlink analysis on the Web. The groundbreaking book "Communities Dominate Brands" provides a truly realistic glimpse into the way communities have affected the way we market. Communities ...

Communities Dominate Brands book reviews

Monday, January 16th, 2006Customers reviewsvia Books shop Date: 2005-09-20 Title: Brilliant This book is brilliant...I read it cover to cover in 6 hours. A must read for all those interested in integrated messaging and new media. Mark Barounos President of Marketing and SalesDate: 2005-06-21 Title: If you haven't ...

Connect and collaborate

Sunday, January 15th, 2006The world is moving from a place where value was created in vertical silos of command and control to a world where value is increasingly going to be created horizontally by how you connect and collaborateThomas Friedman. ...

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