The vanishing mass market
Thursday, January 27th, 2005 Definitely worth a read, if you have not read it already. The vanishing mass marketNew technology. Product proliferation. Fragmented media. Get ready: It's a whole new world. Ratings:
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Posted in: Advertising, Convergence, Darwin, Engagement Marketing, Engagement Research, Marketing, Media, Strategy, Trends
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TV advertising the silent movies of the 21st Century?
Thursday, January 27th, 2005Simon Walden provides some interesting statistics on TV advertising, in his post If there's no ads they'll make you pay another way Quoting an article from the LA Timesstudies have shown that at least 70% of today's ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Darwin, Economics, Engagement Marketing, Engagement Research, Media, Philosophy, Statistics, Strategy, Trends, Web/Tech
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Posted in: Advertising, Broadcast, Convergence, Darwin, Economics, Engagement Marketing, Engagement Research, Media, Philosophy, Statistics, Strategy, Trends, Web/Tech
No more interruptions, please
Tuesday, January 18th, 2005Whether it be making TV programmes, holding arts festivals or even launching a radio station, advertisers are funding new vehicles to promote their brands. The Guardian writes.Forays into this area have mostly been limited to branded vignettes on ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Marketing, Media, Participation, Trends
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Marketing, Media, Participation, Trends
Co-creating experiences, co-creating value
Sunday, November 28th, 2004My dear friend Adriana Cronin-lucas at the Big Blog Company drew my attention to a recent e-newsletter by trendwatching entitled customer made Tendwatching observes the debate that people are having about brands, products services, companies. And, making ... Ratings: (No Ratings Yet)
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Posted in: Citizen journalism, Convergence, Culture, Economics, Engagement Marketing, Engagement Research, Generation C, Media, Networks, Participation, Social Networks, Society, Travel, Trends, Web/Tech
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Posted in: Citizen journalism, Convergence, Culture, Economics, Engagement Marketing, Engagement Research, Generation C, Media, Networks, Participation, Social Networks, Society, Travel, Trends, Web/Tech
From advertising to the masses to engagement marketing
Friday, November 12th, 2004 Fact: Today there are 15 million 3G users in the world totalling a staggering $10 billion of revenue. Forget the PDA or the PC, its going to happen on 3G. But the thorny question is what will these services look like ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Engagement Research, Marketing, Strategy
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Engagement Research, Marketing, Strategy
Branding is no longer what you do to cows
Monday, November 8th, 2004Wired Magazine published an article this month about brands and marketing communications. The Decline of Brands The author is James Surowiecki. Surowiecki says:The world, it seems, is disappearing beneath a deluge of logos. In the past decade, ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Engagement Research, Marketing, Strategy, Trends
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Posted in: Advertising, Engagement Research, Marketing, Strategy, Trends
From Interruption to Engagement
Wednesday, September 29th, 2004Linda Wolf, chairman and CEO of Leo Burnett Worldwide, offered her own assessment of the paradigm shift (in marketing communications), which she says involves exposure giving way to engagement, interruption giving way to permission, and broadcasting giving way to customization. So ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Engagement Marketing, Engagement Research, Marketing, Media, Retail, Trends
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Posted in: Advertising, Engagement Marketing, Engagement Research, Marketing, Media, Retail, Trends
Blogging the Observer
Monday, April 5th, 2004It was an interesting read, in Sundays Observer on blogging. Yet it seemed that the point was missed about the true nature and capability of blogging. The focus seemed about the egotistical nature of blogging, which is not wrong however, ... Ratings: (No Ratings Yet)
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Posted in: Citizen journalism, Culture, Darwin, Engagement Marketing, Engagement Politics, Engagement Research, Engagement Sciences, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
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Posted in: Citizen journalism, Culture, Darwin, Engagement Marketing, Engagement Politics, Engagement Research, Engagement Sciences, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
Listen to Alan at SXSW
