Archive for the ‘Engagement Research’ Category

Connect and collaborate

Sunday, January 15th, 2006The world is moving from a place where value was created in vertical silos of command and control to a world where value is increasingly going to be created horizontally by how you connect and collaborateThomas Friedman. ...

A definition of web 2.0

Wednesday, January 11th, 2006Nice definition of web 2.0 via Jake McKee From Tim O'Reilly web 2.0Web 1.0 Vs. Web 2.0DoubleClick Vs. Google AdSenseOfoto Vs. FlickrAkamai Vs. BitTorrentmp3.com Vs. NapsterBritannica Online ...

Communties Dominate Brands best book of 2005

Wednesday, January 11th, 2006The Chartered Institute of Marketing reviewed our book and said I recently reviewed Communities Dominate Brands, and made it number 2 in my list of the Top Ten books of 2005 in our members' magazine the marketer (December 05 issue). ...

MTV, Microsoft band together for music service

Saturday, January 7th, 2006After promising to launch a digital music service for several years, MTV said Tuesday that it is close to releasing an online music mart that will throw it into competition with iTunes and Napster. Although offering few details, the ...

The rise of the perfect search

Friday, January 6th, 2006Or in other words search starts to get serious. As if it wasn't already.I have been reading John Battelle's book The Search and have got to a really interesting part about the semantic webIts about perfect ...

The end of the world wide wait

Thursday, January 5th, 2006At many new Web sites and services, the creative energy of countless souls virtually crackles off the screen. They're cobbling together their own services from customizable Web sites and Lego-style pieces of Web software. By the millions, they're gathering ...

Who can you trust?

Thursday, January 5th, 2006I was reading an interesting article about wikipedia and trust in the Financial Times December 23 2005.The article refers to a defamatory allegation about John Seigenthaler Who can we trust? That is the question at the heart of the ...

Why use your TV to watch repetitive drivel when you can plug your PlayStation into it instead

Monday, December 19th, 2005Why indeed...Britons' love of TV goes down the tube The latest figures from the British Audience Research Board (BARB) show all five terrestrial channels have been hit hard - the victims, according to some experts, of unimaginative and ...

What’s your bag?

Tuesday, December 13th, 2005I got switched onto plasticbg.org by well, do you know what, I can't remember.But an interesting site it is.Tom Coates it seems is off to bigger and better things but his leaving present is pretty interesting.I know I ...

What’s your Antidote?

Thursday, November 10th, 2005Out there in this big bad world is stuff that is going on which demonstrates that there are new and more exciting ways for brands and businesses to engage with their customers. To facilitate a completely different relationship with communities, which ...

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