The Communication Ideal
Thursday, November 20th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Convergence, Culture, Darwin, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Research, Ethics, Generation C, Law, Marketing, Mobile, Music, Networks, Participation, Society, Strategy, Television, Trends, Web/Tech | 1 Comment »I met Jonathan MacDonald whilst working on the launch of Blyk last year. You might say it was love at first sight. I can remember on one occassion a particuarly charged group meeting, with J-Mac sitting on my shoulder egging me ...
The Craftsman and the special human need of being engaged
Monday, November 17th, 2008 Posted in Culture, Engagement Civil Society, Engagement Marketing, Engagement Research, Marketing, Participation, Philosophy, Society, Trends, Web/Tech | No Comments »I have been reading Richard Sennett's book The Craftsman. And is something that I want to dwell on in a few posts. Defining craftsmanship far more broadly than “skilled manual labor,” Richard Sennett maintains that the computer programmer, the doctor, the ...
Is this news or PR?
Friday, November 7th, 2008 Posted in Convergence, Culture, Economics, Engagement Organisations, Engagement Research, Participation, Social Networks, Society, Trends, Web/Tech, Weblogs | No Comments »How the Millennial Generation connects is an article in the FT... E-mail is so 1998. IM-ing, texting, Twittering? Now we're talking - or to be more specific, that's how the next-generation workforce is talking. As the "Millennials" establish themselves in the workplace, ...
Advertising Furniture - Business models and Collapse
Sunday, October 12th, 2008 Posted in Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Research, Generation C, Marketing, Media, Networks, Participation, Philosophy, Quotes, Strategy | No Comments »In my presentations I ask people what is advertising? They describe all the furniture of advertising, you know 60 sec. spots, billboards, double page spreads etc. Right now I am reading Jeffrey Sachs - Commonwealth. Economics for a crowded planet Fascinating - ...
You’ve come a long way, but you ain’t seen nothin’ yet
Wednesday, September 17th, 2008 Posted in Convergence, Culture, Darwin, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Generation C, Media, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »Says Vint Cerf in his Op-ed piece about the Internet I have no doubts that its social repercussions will take decades to be fully understood, but it has already done much to benefit the world. It has provided access to information ...
Evolution of SMLXL
Friday, March 28th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV | No Comments »In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences. We were some ...
How news media could and should change
Saturday, January 28th, 2006 Posted in Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Research, Generation C, Media, News, Newspapers, Quotes, Society, Strategy, Trends, Web/Tech, Weblogs | Comments OffRobin Good posting on his most excellent blog says about Julian Gallo A very talented journalism Professor from Argentina, has recently written an interesting article about how the trade should take full advantage of the direct publishing ...
More reviews of Communities Dominate Brands
Tuesday, January 24th, 2006 Posted in 7th Mass Media, Administrative, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Events, Film, Gaming, Generation C, Government & Politics, Humour, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Retail, Science, Social Networks, Society, Sociology, Statistics, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs, iPTV | Comments OffIn a connected world, communities hold great power, and not just via hyperlink analysis on the Web. The groundbreaking book "Communities Dominate Brands" provides a truly realistic glimpse into the way communities have affected the way we market. Communities ...
MTV, Microsoft band together for music service
Saturday, January 7th, 2006 Posted in Convergence, Culture, Darwin, Distribution, Economics, Engagement Research, Generation C, Marketing, Music, Participation, Strategy, Trends, Web/Tech | 1 Comment »After promising to launch a digital music service for several years, MTV said Tuesday that it is close to releasing an online music mart that will throw it into competition with iTunes and Napster. Although offering few details, the ...
The rise of the perfect search
Friday, January 6th, 2006 Posted in Advertising, Darwin, Economics, Engagement Research, Generation C, Marketing, Media, Networks, Social Networks, Society, Strategy, Trends, Web/Tech | Comments OffOr in other words search starts to get serious. As if it wasn't already. I have been reading John Battelle's book The Search and have got to a really interesting part about the semantic web Its about perfect ...
