Archive for the ‘Engagement Organisations’ Category

Communties Dominate Brands best book of 2005

Wednesday, January 11th, 2006The Chartered Institute of Marketing reviewed our book and said I recently reviewed Communities Dominate Brands, and made it number 2 in my list of the Top Ten books of 2005 in our members' magazine the marketer (December 05 issue). ...

Communities and politics

Friday, January 6th, 2006Mociology refers to how mobile and wireless technology has changed the way we do things: downloading music on to a mobile phone, for example, or getting the football scores texted through on a Saturday afternoon. To Trippi, however, its ...

The end of the world wide wait

Thursday, January 5th, 2006At many new Web sites and services, the creative energy of countless souls virtually crackles off the screen. They're cobbling together their own services from customizable Web sites and Lego-style pieces of Web software. By the millions, they're gathering ...

Who can you trust?

Thursday, January 5th, 2006I was reading an interesting article about wikipedia and trust in the Financial Times December 23 2005.The article refers to a defamatory allegation about John Seigenthaler Who can we trust? That is the question at the heart of the ...

Communities Dominate Brands

Tuesday, February 8th, 2005 Communities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ...

Distrust of the Corporation

Sunday, October 31st, 2004Mark Moody-Stuart writing in the Financial Times this weekend Distrust in the land of pyschos and soya milkThe aim is to demonstrate that the modern corporation is a dysfunctional development and that the economic system supported by corporations ...

Unsticking business through people

Thursday, September 16th, 2004 Nobody goes to work wanting to do a bad job. Its what happens at work which stops them doing a good job Is the observation of John Roberts, CEO of United Utilities speaking about a three and a ...

The New Bottom Line

Wednesday, August 18th, 2004The New Bottom Line, published by Capstone and authored by Alan Mitchell, Andreas W. Bauer and Gerhard Hausruckinger is an important addition to the research that is currently fuelling the debate that Stephen J. Gould would describe ...

What lies beneath

Wednesday, July 21st, 2004PR machine has an interesting observation in an article for Global PR blog week:Blogs are posing threats to Fortune 1000 brands and in order to meet the new brand threat that blogs pose, corporations are attempting to influence bloggers in ...

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