Archive for the ‘Engagement Organisations’ Category

Is this news or PR?

Friday, November 7th, 2008 Posted in Convergence, Culture, Economics, Engagement Organisations, Engagement Research, Participation, Social Networks, Society, Trends, Web/Tech, Weblogs | No Comments »

How the Millennial Generation connects is an article in the FT... E-mail is so 1998. IM-ing, texting, Twittering? Now we're talking - or to be more specific, that's how the next-generation workforce is talking. As the "Millennials" establish themselves in the workplace, ...

Evolution of SMLXL

Friday, March 28th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV | No Comments »

In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences.  We were some ...

Who owns the wisdom of the crowd?

Saturday, January 28th, 2006 Posted in 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Organisations, Engagement Politics, Ethics, Generation C, Government & Politics, Law, Marketing, Media, Music, Newspapers, Participation, Philosophy, Politics, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs | Comments Off

I stumbled upon this post Who owns the wisdom of the crowd? by Jeff Jarvis who quotes Yochai Benkler A whole set of other behaviors that have grown up in the household, in friendships, in communities, the ...

More reviews of Communities Dominate Brands

Tuesday, January 24th, 2006 Posted in 7th Mass Media, Administrative, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Events, Film, Gaming, Generation C, Government & Politics, Humour, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Retail, Science, Social Networks, Society, Sociology, Statistics, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs, iPTV | Comments Off

In a connected world, communities hold great power, and not just via hyperlink analysis on the Web. The groundbreaking book "Communities Dominate Brands" provides a truly realistic glimpse into the way communities have affected the way we market. Communities ...

Communities Dominate Brands

Tuesday, February 8th, 2005 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs, iPTV | Comments Off

Communities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ...

Distrust of the Corporation

Sunday, October 31st, 2004 Posted in Engagement Marketing, Engagement Organisations, Ethics, Trends | Comments Off

Mark Moody-Stuart writing in the Financial Times this weekend Distrust in the land of pyschos and soya milk The aim is to demonstrate that the modern corporation is a dysfunctional development and that the economic system supported by corporations ...

Unsticking business through people

Thursday, September 16th, 2004 Posted in Engagement Organisations, Marketing | Comments Off

Nobody goes to work wanting to do a bad job. Its what happens at work which stops them doing a good job Is the observation of John Roberts, CEO of United Utilities speaking about a three and a ...

The New Bottom Line

Wednesday, August 18th, 2004 Posted in Advertising, Books, Culture, Darwin, Engagement Marketing, Engagement Organisations, Marketing, Society, Strategy, Trends | Comments Off

The New Bottom Line, published by Capstone and authored by Alan Mitchell, Andreas W. Bauer and Gerhard Hausruckinger is an important addition to the research that is currently fuelling the debate that Stephen J. Gould would describe ...

What lies beneath

Wednesday, July 21st, 2004 Posted in Advertising, Darwin, Engagement Marketing, Engagement Organisations, Ethics, Generation C, Marketing, Media, Trends, Weblogs | No Comments »

PR machine has an interesting observation in an article for Global PR blog week: Blogs are posing threats to Fortune 1000 brands and in order to meet the new brand threat that blogs pose, corporations are attempting to influence bloggers in ...