U2 – communities – world poverty – texting
Friday, April 15th, 2005Related to our recent post on mobile phones and TV - speed of information - connection to networks - communities forming around issues etc. Rory Treffiletti of mediapost watched Bono embrace the digital age to bring ... Ratings:
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Posted in: 7th Mass Media, Culture, Engagement Mobile, Ethics, Events, Generation C, Mobile, Participation, Trends
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To replace TV? Mobile Phone says today’s FT
Thursday, April 7th, 2005Tomi has made comment on a front page article in today's FT on advertising agencies, mobile phones and TV on our blog dedicated to issues relating to our book.A fascinating front cover story in today's the ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Convergence, Engagement Mobile, Marketing, Mobile, Strategy, Trends, Web/Tech
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Communities Dominate Brands
Tuesday, February 8th, 2005 Communities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, iPTV, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, iPTV, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs
No more interruptions, please
Tuesday, January 18th, 2005Whether it be making TV programmes, holding arts festivals or even launching a radio station, advertisers are funding new vehicles to promote their brands. The Guardian writes.Forays into this area have mostly been limited to branded vignettes on ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Marketing, Media, Participation, Trends
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From advertising to the masses to engagement marketing
Friday, November 12th, 2004 Fact: Today there are 15 million 3G users in the world totalling a staggering $10 billion of revenue. Forget the PDA or the PC, its going to happen on 3G. But the thorny question is what will these services look like ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Engagement Research, Marketing, Strategy
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Ad agencies sound the alert
Thursday, November 11th, 2004Back page of the Financial Times November 9th 2004 Ad Agencies sound the alert over the mobile phone. The principle outline of the piece is that the ad agencies are going to find it much harder to reach young people ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Philosophy, Strategy, Trends, Web/Tech
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Mobile English Lessons
Saturday, September 18th, 2004Adverblog reports that RTV China is launching a new service allowing people to learn English in an integrated way. The company is launching a "Cool English" service that will include a radio program, interactive tv, and the "Slang of the ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Culture, Distribution, Engagement Marketing, Engagement Mobile, Marketing, Mobile, Society
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The “New Swiss Army Knife”
Friday, August 27th, 2004Adverblog writes: Guess what's the 21st century Swiss Army knife equivalent? The answer is on Reveries in an article by Scott Goodson, it's the mobile phone. This is something that SMLXL has been looking at for some time. ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Trends
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Mobile cultures
Saturday, August 21st, 2004Widely reported on the net and picked up by wired magazine. Keitai Deka is "the cell phone detective". It is a weekly show on Japan's BS-i channel. Each week she solves crimes with the help of her high-powered DoCoMo ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Music, Networks, Philosophy, Trends
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Coca Cola takes mobile engagement into Spain
Sunday, August 15th, 2004New Media Age reported on 18 June 2004 that Cokehad made one of its biggest commitments to mobile media to date, selecting Spain as the launchpad for a branded mobile internet community. The company's Mobile Community features mobile services ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Messaging, Mobile, Social Networks, Strategy
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Listen to Alan at SXSW
