Corporate America on the rack
Monday, February 7th, 2005Reported in the Financial Times February 7 2005 Verizon is taken to court in a civil class action - which signals to large corporations - that the customer is clearly in the driving seat. The FT reportsthe lawsuit against Verizon ... Ratings:
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Strategy, Trends, Weblogs
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Strategy, Trends, Weblogs
The vanishing mass market
Thursday, January 27th, 2005 Definitely worth a read, if you have not read it already. The vanishing mass marketNew technology. Product proliferation. Fragmented media. Get ready: It's a whole new world. Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Darwin, Engagement Marketing, Engagement Research, Marketing, Media, Strategy, Trends
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Posted in: Advertising, Convergence, Darwin, Engagement Marketing, Engagement Research, Marketing, Media, Strategy, Trends
TV advertising the silent movies of the 21st Century?
Thursday, January 27th, 2005Simon Walden provides some interesting statistics on TV advertising, in his post If there's no ads they'll make you pay another way Quoting an article from the LA Timesstudies have shown that at least 70% of today's ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Darwin, Economics, Engagement Marketing, Engagement Research, Media, Philosophy, Statistics, Strategy, Trends, Web/Tech
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Posted in: Advertising, Broadcast, Convergence, Darwin, Economics, Engagement Marketing, Engagement Research, Media, Philosophy, Statistics, Strategy, Trends, Web/Tech
Web browser Firefox grows via socially networked media
Thursday, January 20th, 2005Mediapost talks about the increasing use and spread of the web browser Firefox. Developed by a non-for-profit organisation Mozilla. The browser has been downloaded for use 19 million times so far. And according to the Firefox website has happened in ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Networks, Participation, Social Networks, Society, Trends, Web/Tech
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Networks, Participation, Social Networks, Society, Trends, Web/Tech
Changing behaviour
Tuesday, January 18th, 2005From the big blog company - a smart bit of thinkingTell me and I forget. Show me and I remember. Involve me and I understand Big Blog company is talking about blogging, though I think ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Engagement Marketing, Participation, Philosophy, Quotes, Strategy, Trends
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Posted in: Advertising, Engagement Marketing, Participation, Philosophy, Quotes, Strategy, Trends
No more interruptions, please
Tuesday, January 18th, 2005Whether it be making TV programmes, holding arts festivals or even launching a radio station, advertisers are funding new vehicles to promote their brands. The Guardian writes.Forays into this area have mostly been limited to branded vignettes on ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Marketing, Media, Participation, Trends
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Marketing, Media, Participation, Trends
P&G sees the Light, the rest of the world now has to follow
Sunday, January 16th, 2005Late in 1999, I began my research into the changing landscape of media, marketing and communications. The blogs of many people, the surveys; Yankelvich, The Chartered Institute of Marketing, Deutsch Bank - they all say the same. That conventional marketing ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Darwin, Engagement Marketing, Marketing, Media, Participation, Retail, Strategy, Trends
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Posted in: Advertising, Darwin, Engagement Marketing, Marketing, Media, Participation, Retail, Strategy, Trends
Bob Lutz Blogs
Sunday, January 9th, 2005Don't know who Bob Lutz is? The vice chairman of General Motors. Fast Company ran a post that Lutz is now blogging. And the good the bad and the ugly are responding as Fast Company points out.Remarkably, the marketing ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Marketing, Media, Participation, Social Networks, Trends, Weblogs
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Posted in: Engagement Marketing, Marketing, Media, Participation, Social Networks, Trends, Weblogs
I’d like to teach the world to sing but only if you have internet explorer
Tuesday, December 28th, 2004From J walk blogMy Coke Music To the morons who designed the My Coke Music site: Everyone doesn't use Internet Explorer. Here's what happens with Mozilla. I go to the site. I see a useless "click here to enter the site" ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Marketing, Music, Web/Tech
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Posted in: Engagement Marketing, Marketing, Music, Web/Tech
The dance of change
Wednesday, December 22nd, 2004 Future-faced brands are not brands that are omnipotent, or consistent in the traditional sense that brands are consistent or standardized across all territories, but rather that they accommodate the personal, the individual. Martin Raymond The Tomorrow People Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Marketing, Philosophy, Quotes, Strategy
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Posted in: Engagement Marketing, Marketing, Philosophy, Quotes, Strategy
Listen to Alan at SXSW
