Mobile my remote control for life: destination Japan
Sunday, February 28th, 2010It never ceases to amaze me that people, some people, refuse to accept that Japan has much to teach us in terms of how to market successfully, create killer advertising campaigns and do other cool stuff in which he mobilee ... Ratings:
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Gaming, Generation C, iPhone, Marketing, Media, Mobile, Trends
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Gaming, Generation C, iPhone, Marketing, Media, Mobile, Trends
The Grateful Dead invented freemium
Wednesday, February 24th, 2010According to John NaughtonNow spool forward again to today, when the angst du jour is how to get people to pay for online "content". Once again, the most perceptive insight may come from the music business – specifically from an ... Ratings:
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Posted in: Engagement Marketing
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Tohato – one of the greats of engagement marketing on mobile
Tuesday, February 23rd, 2010Perhaps one of the most innovative FMCG launches anywhere - whilst others think that Buy One Get Free will suffice, Oh Well.Tomi Ahonen, my co-author of Communities Dominate Brands provides insight into the mechanics and success of the launch. And ... Ratings: (1 votes, average: 4.00 out of 5)
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Participation, Uncategorized
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Participation, Uncategorized
Book review: monkeys with typewriters
Sunday, February 21st, 2010A year or so ago, I get a call from a lady called Jemima Gibbons who wanted to meet me to discuss how one went about writing a book - so we meet up in my favourite haunt at RIBA ... Ratings: (No Ratings Yet)
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Posted in: Books, Engagement Marketing, Engagement Organisations, Engagement Research
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Posted in: Books, Engagement Marketing, Engagement Organisations, Engagement Research
Grow VC the Kiva of tech start ups
Tuesday, February 16th, 2010I am proud to introduce Grow VC which has some great heritage behind it. Not only the creators but also projects like Kiva, Artistshare, Galaxy zoo and Local Motors (More on networked economics). Here is the context,80% of the growth ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: Alan Moore Speaking, Convergence, Culture, Darwin, Economics, Engagement Marketing, Engagement Organisations, Engagement Sciences, Generation C, Green tech, Marketing, Networks, Participation, Strategy, Trends, Web/Tech
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Posted in: Alan Moore Speaking, Convergence, Culture, Darwin, Economics, Engagement Marketing, Engagement Organisations, Engagement Sciences, Generation C, Green tech, Marketing, Networks, Participation, Strategy, Trends, Web/Tech
Love poems on my mobile
Sunday, February 14th, 2010Being Valentines Weekend the Financial Times published a poem by our Poet Laureate Carol Ann Duffy calledTextI tend the mobile now like an injured birdWe text, text, text our significant words.I re-read your first, your second, your third.look for your ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Culture, Engagement Marketing, Engagement Mobile, Generation C, Mobile, Society, Trends
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Posted in: 7th Mass Media, Culture, Engagement Marketing, Engagement Mobile, Generation C, Mobile, Society, Trends
Social media and mobile: my remote control for life bootcamp
Tuesday, February 9th, 2010Last year I sat with one of the anointed Glitterati of the US Digerati who was extolling the virtues of "social meeedijaa", but only from the context of online. In the end I could not take it any more and ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Link Economy, Marketing, Media, Mobile, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Link Economy, Marketing, Media, Mobile, Strategy, Trends
Facebook dominates UK mobile usage
Saturday, February 6th, 2010Facebook accounts for nearly half of all the time people in the UK spend going online using their phones.This is really quite extraordinary which I picked up from the BBC via a hat tip from Tim Harrap (thank you Tim).People ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Strategy, Trends
Social media and mobile bootcamp
Saturday, February 6th, 2010Get your boots on and come on over to the Hospital on 16th Feb for an intimate and proactive session on how mobile plays, or should play a key role in any marketing communications strategy vs. being a peripheral addendum.I ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Advertising, Data, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile
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Posted in: 7th Mass Media, Advertising, Data, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile
The story of txtEagle and the networked organisation
Sunday, January 31st, 2010We posted about txtEagle recently here Nathan Eagle, explains his extraordinary story, and, the extraordinary story of how our world is being transformed by mobile communications. Nathan's personal fascination is the African continent he talks about how Mpesa and SMS ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Convergence, Data, Distribution, Economics, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Government & Politics, Marketing, Media, Mobile, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Uncategorized
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Posted in: 7th Mass Media, Convergence, Data, Distribution, Economics, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Government & Politics, Marketing, Media, Mobile, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Uncategorized
Listen to Alan at SXSW
