The miracle of Hudson Street
Friday, June 27th, 2008 Posted in Culture, Engagement Marketing, Networks, Participation, Social Networks, Society, Sociology, Strategy | No Comments »A piece of elegiac and beautiful writing from Malcolm Gladwell - though there is a point to its inclusion on CDB the title is called Designs for Working In the early nineteen-sixties, Jane Jacobs lived on Hudson ...
Ogilvy says: From Interruption to Engagement
Thursday, June 26th, 2008 Posted in Advertising, Engagement Marketing, Generation C, Participation, Society, Trends | 4 Comments »All Companies must learn to move from interruption to inviting participation. For all marketing initiatives, this no longer means communicating by interruption, but by engagement Is what was written in CDB, waaaaaaay back in 2005 and in fact it was something ...
Xtract at Millenium Prize Finalist Symposium
Thursday, June 12th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Economics, Engagement Marketing, Media, Mobile, Networks, News, Social Networks, Strategy, Trends, Web/Tech | No Comments »The Millenium Symposium is an event that takes place in Finland and in fact brings many people together far and wide. For example The Chief Editor and Publisher, Jason Pontin of MIT Technology Review The ...
Social Media Will Change Your Business - Engagement by any other name
Wednesday, June 11th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Participation, Social Networks, Society, Trends, Web/Tech, Weblogs | No Comments »Tomi and I did not use the word Social Media in CDB, but we did describe a phenomenon that we called the 4C's Commerce Culture Community Connectivity The once separate provinces of innovation, technology, economic activity, culture and communities are pulling together and converging into ...
All the rest is Spam, spam, spam, spam
Thursday, June 5th, 2008 Posted in Advertising, Convergence, Darwin, Engagement Marketing, Quotes, Retail, Strategy, Trends | No Comments »Sitting here at JFK this caught my eye All the rest is spam by my friend DC @ Fasterfuture blogspot David mentions a Scott Karp post Why Traditional Advertising Formats Fail On The Web He should have said ...
Punctuated Equilibrium for the Johnston Press
Friday, May 16th, 2008 Posted in 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Media, Newspapers, Participation, Statistics, Strategy, Television, Trends, Web/Tech | No Comments »Its sad when you see entire industries under threat - its sad when those industries also have only themselves to blame. Sometimes however they just cant see it coming - Blindsided As Stephen Jay Gould wrote Structural or mental ...
The future of TV - Monaco
Thursday, May 15th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Media, Mobile, Strategy, Television | No Comments »I have meet some interesting people in Monaco. Thoughts : panel-based audience measurement - and counting for the digital age is madness... Steam age technology in the digital age People are still hung up on the furniture (formats) of commercial messaging... We need new ...
The advertising arms race in social networks
Saturday, May 10th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Networks, Participation, Social Networks, Statistics, Trends, Web/Tech | No Comments »The Stampede For Social Network Dollars Intensifies writes Diane Mermigas The race to monetize and leverage the power of social networks is turning into a stampede, as evidenced by Microsoft?s recently renewed efforts to acquire Facebook in the wake ...
Gin, Television, and Social Surplus in the World of Participatory Culture
Monday, May 5th, 2008 Posted in Convergence, Culture, Darwin, Engagement Marketing, Generation C, Government & Politics, Media, Networks, Participation, Quotes, Social Networks, Society, Statistics, Trends, Web/Tech | 1 Comment »Clay Shirky writes a very philosophical piece about culture/media and participation I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. ...
TV advertising: moving the deck chairs on the titanic
Friday, May 2nd, 2008 Posted in Advertising, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Television, Trends, Web/Tech | No Comments »I have been chatting to a few colleagues about metrics in relation to TV and I was pointed to Marketing in the era of accountability Which I would have thought should have been free but there you go. Anyway I ...
