The Black Gold of the 21st Century - refined data
Tuesday, September 30th, 2008 Posted in Advertising, Darwin, Economics, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Science, Strategy, Trends, Uncategorized, Web/Tech | 2 Comments »An interesting piece/rant from Bob Garfield - SMLXL has written a whitepaper on Social Marketing Intelligence - the black gold of the 21st Century - please contact me alanm (AT) smlxtralarge (DOT) com We've stipulated already that display advertising as a ...
You’ve come a long way, but you ain’t seen nothin’ yet
Wednesday, September 17th, 2008 Posted in Convergence, Culture, Darwin, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Generation C, Media, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »Says Vint Cerf in his Op-ed piece about the Internet I have no doubts that its social repercussions will take decades to be fully understood, but it has already done much to benefit the world. It has provided access to information ...
Co-creation of a business
Friday, September 5th, 2008 Posted in Culture, Darwin, Economics, Engagement Marketing, Participation, Society, Strategy, Trends, Web/Tech | No Comments »Threadless is an example of the Generation that is networked, participatory, and co-creative. It is a great example of the combination of Engagement In the The Customer is the Company an in-depth look at the company Threadless - one can ...
The anthropology of YouTube [2]
Sunday, August 3rd, 2008 Posted in Advertising, CDB, Convergence, Culture, Engagement Marketing, Generation C, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech | 1 Comment »last night I went and had a good dig into the blog led by Dr. Michael Wesch I was intrigued initially by his amazing films first sparked by The machine is Us/ing us In a section of his presentation to the Library ...
The anthropology of YouTube
Friday, August 1st, 2008 Posted in CDB, Convergence, Culture, Engagement Marketing, Film, Generation C, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech | No Comments »Dave Cushman wrote a very engaging piece The great disruption of social networks reaches its tipping point which accompanies this very well.
What is advertising?
Friday, August 1st, 2008 Posted in Advertising, CDB, Culture, Engagement Marketing, Ethics, Generation C, Society, Trends | No Comments »Say the word advertising and people will imagine TV spots Bill Boards Classifieds Banner ads Direct Mail and so on. I think these are but the furniture of advertising. Robin Good has made a great post on the Brand Ambassador Robins treatise The brand ambassador is an advertising model ...
Festival - technology and We Media aka social networking
Tuesday, July 29th, 2008 Posted in 7th Mass Media, Advertising, CDB, Convergence, Culture, Engagement Marketing, Ethics, Generation C, Mobile, Networks, Participation, Philosophy, Quotes, Social Networks, Society, Trends | No Comments »I am in the process of reading John Thackara's book In the Bubble He writes Throughout the modern age we have subordinated the interests of people to those of technology, an approach that has led to the unthinkable destruction of traditional cultures ...
The story of the 4th Screen, humanity and communities
Saturday, July 26th, 2008 Posted in 7th Mass Media, CDB, Culture, Engagement Marketing, Ethics, Generation C, Media, Philosophy, Quotes, Society, Trends | No Comments »The message of this ?4 screens? ad is compelling, but is it accurate? Are mobile devices permitting us as a society to connect in more personal ways that foster a greater sense of community and togetherness? I think the answer to ...
Here comes Everybody
Wednesday, July 23rd, 2008 Posted in CDB, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »Curiously, Clay Shirky gave this speech on my Birthday. There is a great deal of overlap in what we have to say and Clay's message
Arianna Huffington on Barack Obama, Politics and the Media
Wednesday, July 23rd, 2008 Posted in CDB, Citizen journalism, Culture, Engagement Marketing, Ethics, Generation C, Government & Politics, Media, Participation, Society | No Comments »All good stuff
