Archive for the ‘Engagement Marketing’ Category

What happens when we want to disappear?

Sunday, July 10th, 2011David Bond tries to fall off the face of our known world, but his data trail lingers, as once broken twigs, and a warm fire signify his movement through our world. How does data change our world?

Assets & Access in the intention economy

Friday, June 17th, 2011My keynote that I gave at the Mobile Marketing Association conference this morning. Thank you Michael and Rebecca for [1] inviting me [2] looking after me so well.The presentation dealt with this idea: That mobile communications does not have to ...

Living, moving, visceral organisations

Wednesday, May 18th, 2011I came across this company Moving Brands today and thought - amazing. For the speakers of the American language, 'awesome'Moving Brands/ Moving World from Moving Brands on Vimeo.And the presentation of an evolving idea around what a brand for London ...

Juliana Rotich of Ushahidi in conversation

Tuesday, April 12th, 2011Ushahidi (Testimony) inspires me, because it was created from nothing, with no money, it demonstrates what true entrepreneurship can do. It also inspires me because like any good piece of work that is true to the age we live in ...

Qustodian the complete marketing channel

Monday, March 28th, 2011Brian Jacobs, is a partner with me involved with the innovative revenue-sharing Qustodian mobile commerce platform. Brian has written something that all media, agency, telco, brands should read and reflect upon.Brian writes,For several years now, it has been ‘the year ...

Mobile culture and commerce for cultural institutions

Wednesday, March 9th, 2011Today I spoke at a conference on how mobile communications can be transformative for cultural institutions - my keynote was called Assets and Access in the Cultural Sector. The overview of the event organised by Camerjam, CultureLabel.com and Spark are ...

Communities Dominate Brands in the top best books for starts ups

Wednesday, February 23rd, 2011When I read this I was quite chuffed - IN CDB Tomi and I went beyond the social media hype before it was hyped. The lesson is – when new communication tools are not only invented but ubiquitously adopted, they ...

Did the church see Gutenberg coming?

Thursday, February 17th, 2011Social Media or Social Business?Did the Church see Gutenberg coming? I asked this question recently at an event on innovation and disruption. Those of you that are fans of Blackadder, let me use the comedic twinning of Rowan Atkinson as ...

Innovation, innovation, innovation

Wednesday, January 19th, 2011Here is the presentation that I gave on innovation and entrepreneurship at the HP's HQ in Cupertino, organised as part of the Global Entrepreneur week

Qustodian reaches 50k members in 4months

Monday, January 17th, 2011Following only 4 months of service from its launch in Spain on 1st  September, Qustodian, (Background info @dotopen) a new interactive mobile marketing channel that sends commercial messages and offers  to users based on their consumer preferences, ended the year ...

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