Engagement Marketing | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for the ‘Engagement Marketing’ Category

So you wanna see the Rally Fighter @ sxsw

Friday, March 12th, 2010 I think I am becoming slightly American. Once upon a time I would have flinched at the word "awesome" or "awesomeness". I have been called awesome myself - but that was many years ago when I gave a speech in ...

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Posted in: Alan Moore Speaking, Convergence, Culture, Engagement Marketing, Engagement Organisations, Generation C, Marketing, Participation, Strategy, Trends

Mobile my remote control for life: destination Japan

Sunday, February 28th, 2010 It never ceases to amaze me that people, some people, refuse to accept that Japan has much to teach us in terms of how to market successfully, create killer advertising campaigns and do other cool stuff in which he mobilee ...

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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Marketing, Media, Mobile, Trends, iPhone

The Grateful Dead invented freemium

Wednesday, February 24th, 2010 According to John Naughton Now spool forward again to today, when the angst du jour is how to get people to pay for online "content". Once again, the most perceptive insight may come from the music business – specifically from an ...

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384 views
Posted in: Engagement Marketing

Tohato – one of the greats of engagement marketing on mobile

Tuesday, February 23rd, 2010 Perhaps one of the most innovative FMCG launches anywhere - whilst others think that Buy One Get Free will suffice, Oh Well. Tomi Ahonen, my co-author of Communities Dominate Brands provides insight into the mechanics and success of the launch. And ...

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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Participation, Uncategorized

Book review: monkeys with typewriters

Sunday, February 21st, 2010 A year or so ago, I get a call from a lady called Jemima Gibbons who wanted to meet me to discuss how one went about writing a book - so we meet up in my favourite haunt at RIBA ...

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375 views
Posted in: Books, Engagement Marketing, Engagement Organisations, Engagement Research

Grow VC the Kiva of tech start ups

Tuesday, February 16th, 2010 I am proud to introduce Grow VC which has some great heritage behind it. Not only the creators but also projects like Kiva, Artistshare, Galaxy zoo and Local Motors (More on networked economics). Here is the context, 80% of the growth ...

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Posted in: Alan Moore Speaking, Convergence, Culture, Darwin, Economics, Engagement Marketing, Engagement Organisations, Engagement Sciences, Generation C, Green tech, Marketing, Networks, Participation, Strategy, Trends, Web/Tech

Love poems on my mobile

Sunday, February 14th, 2010 Being Valentines Weekend the Financial Times published a poem by our Poet Laureate Carol Ann Duffy called Text I tend the mobile now like an injured bird We text, text, text our significant words. I re-read your first, your second, your third. look for your ...

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Posted in: 7th Mass Media, Culture, Engagement Marketing, Engagement Mobile, Generation C, Mobile, Society, Trends

Social media and mobile: my remote control for life bootcamp

Tuesday, February 9th, 2010 Last year I sat with one of the anointed Glitterati of the US Digerati who was extolling the virtues of "social meeedijaa", but only from the context of online. In the end I could not take it any more and ...

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608 views
Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Link Economy, Marketing, Media, Mobile, Strategy, Trends

Facebook dominates UK mobile usage

Saturday, February 6th, 2010 Facebook accounts for nearly half of all the time people in the UK spend going online using their phones. This is really quite extraordinary which I picked up from the BBC via a hat tip from Tim Harrap (thank you Tim). People ...

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629 views
Posted in: 7th Mass Media, Advertising, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Strategy, Trends

Social media and mobile bootcamp

Saturday, February 6th, 2010 Get your boots on and come on over to the Hospital on 16th Feb for an intimate and proactive session on how mobile plays, or should play a key role in any marketing communications strategy vs. being a peripheral addendum. I ...

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Posted in: 7th Mass Media, Advertising, Data, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile