The Communication Ideal
Thursday, November 20th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Convergence, Culture, Darwin, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Research, Ethics, Generation C, Law, Marketing, Mobile, Music, Networks, Participation, Society, Strategy, Television, Trends, Web/Tech | 1 Comment »I met Jonathan MacDonald whilst working on the launch of Blyk last year. You might say it was love at first sight. I can remember on one occassion a particuarly charged group meeting, with J-Mac sitting on my shoulder egging me ...
Getting stuff done - collectively
Saturday, October 4th, 2008 Posted in Engagement Education, Ethics, Social Networks, Society, Web/Tech | 1 Comment »Euan's story about stuff - which arose when we were chatting at the British Museum recently is now a post called Stuff The guts of Euan's post is here, We were each asked to bring to the event 5 things which we ...
Evolution of SMLXL
Friday, March 28th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV | No Comments »In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences. We were some ...
Dance dance revolution deployed in the fight against obesity
Friday, January 27th, 2006 Posted in Culture, Education, Engagement Education, Gaming, Generation C, Marketing, News, Participation, Society, Web/Tech | Comments OffLove this a piece of engagement marketing W. Virginia uses dance video game to fight obesity Children in West Virginia's public schools will be required to play Konami Digital Entertainment Inc.'s popular "Dance Dance Revolution" video game under a deal ...
More reviews of Communities Dominate Brands
Tuesday, January 24th, 2006 Posted in 7th Mass Media, Administrative, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Events, Film, Gaming, Generation C, Government & Politics, Humour, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Retail, Science, Social Networks, Society, Sociology, Statistics, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs, iPTV | Comments OffIn a connected world, communities hold great power, and not just via hyperlink analysis on the Web. The groundbreaking book "Communities Dominate Brands" provides a truly realistic glimpse into the way communities have affected the way we market. Communities ...
The extraordinary benefit of learning collectively
Monday, June 27th, 2005 Posted in Engagement Education, Marketing, Participation, Society | Comments OffJupiter is a manufacturer of brass and woodwind instruments. This is what Jupiters website says Since 1930 the JUPITER company has been dedicated to helping schools and culture. This simple definition still represents the primary goal of the JUPITER brand ...
Duke University and the iPod
Thursday, April 7th, 2005 Posted in Culture, Distribution, Engagement Education, Marketing, Media, Web/Tech | Comments OffOK, I have had my rant. This is what the Guardian Blog had to say had to say Rather than handing a 20GB iPod to every incoming student, as it did this year, only those attending courses that have ...
TV for teachers
Friday, December 10th, 2004 Posted in Engagement Education, Media, Society, Trends, Web/Tech, iPTV | Comments OffChalk on blackboards, and the occasional inspirational teacher, are memories we all probably have. Lets fast forward to 2004. Teachers TV is a new government funded project aimed at teachers themselves. Its a great opportunity. The UK government has ...
Things are not OK for many of today’s UK teenagers
Monday, December 6th, 2004 Posted in Culture, Engagement Civil Society, Engagement Education, Events, Generation C, Society, Trends, Weblogs | Comments OffThey are supposed to be the happiest days of our lives, yet British teenagers have among them the highest rates of obesity, binge drinking, cannabis consumption, sexually transmitted diseases and early pregnancy in the world claims The Observer ...
