Archive for the ‘Education’ Category

Dance dance revolution deployed in the fight against obesity

Friday, January 27th, 2006Love this a piece of engagement marketingW. Virginia uses dance video game to fight obesity Children in West Virginia's public schools will be required to play Konami Digital Entertainment Inc.'s popular "Dance Dance Revolution" video game under a deal ...

More reviews of Communities Dominate Brands

Tuesday, January 24th, 2006In a connected world, communities hold great power, and not just via hyperlink analysis on the Web. The groundbreaking book "Communities Dominate Brands" provides a truly realistic glimpse into the way communities have affected the way we market. Communities ...

Communities Dominate Brands book reviews

Monday, January 16th, 2006Customers reviewsvia Books shop Date: 2005-09-20 Title: Brilliant This book is brilliant...I read it cover to cover in 6 hours. A must read for all those interested in integrated messaging and new media. Mark Barounos President of Marketing and SalesDate: 2005-06-21 Title: If you haven't ...

A definition of web 2.0

Wednesday, January 11th, 2006Nice definition of web 2.0 via Jake McKee From Tim O'Reilly web 2.0Web 1.0 Vs. Web 2.0DoubleClick Vs. Google AdSenseOfoto Vs. FlickrAkamai Vs. BitTorrentmp3.com Vs. NapsterBritannica Online ...

Communties Dominate Brands best book of 2005

Wednesday, January 11th, 2006The Chartered Institute of Marketing reviewed our book and said I recently reviewed Communities Dominate Brands, and made it number 2 in my list of the Top Ten books of 2005 in our members' magazine the marketer (December 05 issue). ...

when the world changes fundamentally, survival depends on fundamental change

Sunday, April 17th, 2005Re-reading Bob Garfields 'Chaos Scenario piece clearly demonstrates that more conventional marketing is no longer the answer, what is required is a different type of marketing, a new way of doing things. Garfield writes As technology increasingly enables fine ...

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