Marketing in transformation - 2008
Sunday, February 17th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Economics, Engagement Marketing, Mobile, Trends, Web/Tech | 1 Comment »If 2007 was a seminal year in which converging technologies and mobile came to the fore in marketing. I suggest that 2008 will be equally if not more important. In Engaging communications at 3GSM I outlined my experiences ...
Search goes social
Saturday, February 16th, 2008 Posted in Advertising, Convergence, Economics, Media, Networks, Science, Social Networks, Society, Strategy, Trends, Web/Tech | No Comments »Delver is a new search engine built around the uses of social-network data to return personalized results from the larger Web. a person begins a search at Delver by typing in her name. Delver then crawls social-networking ...
Engaging communications at 3GSM
Thursday, February 14th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Distribution, Economics, Engagement Marketing, Mobile, Social Networks, Trends | No Comments »I was at 3GSM in Barcelona this week. Manic is how I would describe it. I was there in the capacity as a board member of the Social Marketing Intelligence company Xtract In terms of Xtract we ...
Who does the UK government work for?
Thursday, February 7th, 2008 Posted in Culture, Economics, Government & Politics, Health, Retail, Society, Trends | 1 Comment »Now tell if I am wrong, but I thought that elected Governments are constituently bound to serve the needs to the people that elected them - they, the elected Government are servants of the people. A community in this sense ...
Influentials are toast
Wednesday, February 6th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Philosophy, Social Networks, Society, Television, Trends, Web/Tech | 10 Comments »Is the Tipping Point Toast? This story has in fact come to me via a number of sources. So thank you all you kind hearted souls. :-) I am sure many have read the above post. The premise according to ...
NUJ on the future of journalism
Tuesday, February 5th, 2008 Posted in Citizen journalism, Convergence, Culture, Distribution, Economics, Generation C, Media, Newspapers, Participation, Society, Strategy, Trends, Web/Tech | No Comments »While the NUJ welcomes the access to online media afforded by Web 2.0, we do have concerns about the effect on standards of unlimited and unedited contributions. Publishers welcome the availability of ?user-generated content? ? or citizen ...
The trillion dollar challenge: Principles for profitable convergence
Tuesday, February 5th, 2008 Posted in Convergence, Distribution, Economics, Media, Social Networks, Society, Trends, Web/Tech | No Comments »In a Deloitte report of the above title Convergence is being driven by three underlying trends. The first is proliferation of digital data, which provides a common base for handling diverse types of information ? numbers, words, music, pictures, ...
Social commerce not “if” but “how” in the networked society
Tuesday, February 5th, 2008 Posted in Convergence, Culture, Darwin, Distribution, Economics, Networks, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade? This holiday season saw the age old phenomenon of Social Trade being energized ...
Social commerce not “if” but “how” in the networked society
Tuesday, February 5th, 2008 Posted in Convergence, Culture, Darwin, Distribution, Economics, Networks, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade? This holiday season saw the age old phenomenon of Social Trade being energized ...
Social commerce not “if” but “how” in the networked society
Tuesday, February 5th, 2008 Posted in Convergence, Culture, Darwin, Distribution, Economics, Networks, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade? This holiday season saw the age old phenomenon of Social Trade being energized ...
