How consumer conversation will change business using Social Marketing Intelligence
Tuesday, April 1st, 2008 Posted in Culture, Darwin, Economics, Engagement Marketing, Marketing, Media, Mobile, Networks, Social Networks, Society, Statistics, Strategy, Trends, Web/Tech | No Comments »Prive Waterhouse Coopers have published a report How consumer conversation will change business One consumer voice can morph into a community in minutes. Are you listening? They say - The speed and scale of consumer conversations can redirect entire markets - ...
Its the small things that keep communities together
Monday, March 31st, 2008 Posted in Culture, Darwin, Economics, Engagement Civil Society, Ethics, Government & Politics, Politics, Retail, Society, Strategy | 1 Comment »Just imagine you are part of the government. Among your principal concerns are how to hold society together at a time of rapid change. You worry about social and community cohesion and the practical, psychological and economic isolation of the ...
Evolution of SMLXL
Friday, March 28th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV | No Comments »In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences. We were some ...
The Experts vs. the Amateurs
Wednesday, March 26th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Economics, Ethics, Generation C, Government & Politics, Law, Media, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech | 2 Comments »An interesting debate this one. A tug of war over the future of media may be brewing between so-called user-generated content -- including amateurs who produce blogs, video and audio for public consumption -- and professional journalists, movie makers ...
Social Marketing Intelligence and society
Wednesday, March 26th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Government & Politics, Media, Mobile, Science, Social Networks, Society, Strategy, Trends, Web/Tech | No Comments »Sorry to our readers that I have been somewhat absent - Tomi thought I had fallen off a cliff - the fact is I have been working on a number of rather time consuming projects. Anyway a lot to get through. We ...
New Business Models in online communities
Monday, March 17th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Economics, Engagement Marketing, Mobile, Strategy, Trends, Web/Tech | 1 Comment »I have never met Benjamin Joffe - but he is part of our global network as is Lars Cosh-Ishii from tokyo Benjamin recently presented in OZ and I wold like to share with your his thoughts ...
The 1st Agency Summit - Sopwell House
Monday, March 10th, 2008 Posted in Advertising, Darwin, Economics, Engagement Marketing, Events, Media, Strategy, Television, Trends, Web/Tech | No Comments »Last night I kicked off this 3 day event with a small address about how advertising faces perhaps some of its greatest challenges to survive in the digital age. I mentioned Esther Dyson and Bill Gates who observed ...
Who counts the audience?
Saturday, March 8th, 2008 Posted in Advertising, Convergence, Economics, Media, Networks, Newspapers, Strategy, Television, Trends, Web/Tech | No Comments »Google is considering bringing its TV advertising service, now being tested in the US, to the British market. It would be its first entry into so-called offline advertising this side of the Atlantic. The Google TV Ads service takes ...
Ketchum report: Media Myths and realities and Gary Hamel
Monday, March 3rd, 2008 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Participation, Social Networks, Society, Strategy, Trends, Web/Tech | 2 Comments »1). the way professionals communicate is out of sync with the way consumers use media; 2). communicators need to include focusing on connecting with individuals in addition to mass media channels; 3). consumers in emerging markets are setting the ...
Tough Love from Jeff Jarvis
Sunday, March 2nd, 2008 Posted in Advertising, Convergence, Distribution, Economics, Generation C, Media, Newspapers, Society, Strategy, Trends | No Comments »The other day, when I noted that the hedge fund breathing down the necks of the NY Times Company board and management had acquired as much stock as the Sulzberger family, I said that strategic change in the ...
