The New Digital Economics for Newspapers
Tuesday, August 24th, 2004 Life is Local say the Johnston Press. And here is the news Newspapers are on their knees, humbled by the new digital economics, declining into irrelevance, lacking investment, increasingly ignored by readers and scrabbling over a smaller advertising ... Ratings:
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Posted in: 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Society, Trends, Web/Tech
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Posted in: 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Society, Trends, Web/Tech
Embracing the Digital Age
Sunday, August 22nd, 2004Boards only spend 3% of their time thinking about the futureFive or six years ago home electronics was a peaceful market. Now people from the outside are coming in like hunting tribes Hideki Komiyama, Sony Electronics chief operating ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Darwin, Distribution, Economics, Media, Society, Statistics, Trends, Web/Tech
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Posted in: Convergence, Darwin, Distribution, Economics, Media, Society, Statistics, Trends, Web/Tech
Consumers: the next big player in consumer media?
Friday, August 20th, 2004A interesting article in MediaPost today about the power of the power of consumer-generated media (CGM). It relates the story of Peter Blackshaw, Intelliseek chief marketing officer, who had an unusual firsthand experience with the impact of online word-of-mouth. Blackshaw purchased ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Trends, Web/Tech, Weblogs
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Trends, Web/Tech, Weblogs
Context is King
Monday, August 16th, 2004Interbrand has recently published the list of the top 100 brands, reported in design week29 July 2004, Design Week By Mike Exon Apple and Amazon have made the biggest gains in brand equity this year, with ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Culture, Darwin, Economics, Engagement Marketing, Marketing, Retail, Statistics, Strategy
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Posted in: Advertising, Culture, Darwin, Economics, Engagement Marketing, Marketing, Retail, Statistics, Strategy
The Challenge of Customisation, operations and marketing
Saturday, August 14th, 2004There is a new dominant logic for marketing. This is about just in time rather than just in case marketing and marketing communications. But let's go back to 1939 Bound for glory America in Color 1939-43 presents an oddly startling ... Ratings: (No Ratings Yet)
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Posted in: Economics, Engagement Marketing, Marketing, Media, Trends
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Posted in: Economics, Engagement Marketing, Marketing, Media, Trends
The Elusive Definition of Marketing ROI
Tuesday, July 20th, 2004Interesting, although rather predictable, were the results of an exclusive survey on the marketing accountability and ROI released by the Association of National Advertisers (ANA) and Forrester Research yesterday. Jim Nail, Principal Analyst at Forrester Research, discussed the results at ANA's ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Economics, Marketing, Media, Statistics
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Posted in: Advertising, Convergence, Economics, Marketing, Media, Statistics
Even Longer Goodbye
Tuesday, July 13th, 2004P&G bankrolled commercial television and was the biggest spender on broadcast advertising. But P&G have realised that this dinosaur of a business model is no longer financially tenable. That the costs of marketing are rising whilst the effectiveness of that activity ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Darwin, Economics, Engagement Marketing, Marketing, Media, Mobile, Retail, Statistics, Trends
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Posted in: Advertising, Convergence, Darwin, Economics, Engagement Marketing, Marketing, Media, Mobile, Retail, Statistics, Trends
Its life, but not as we know it
Friday, April 2nd, 2004 The changing retail high streetBy Alan Moore, Ross Sleight, & Axel Chaldecott As a child, I remember experiencing the strange but curiously wonderful smell of the tobacconist, or the lure of the sweetshop, with its dark wooden counter and rows and ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Marketing, Mobile, Retail, Trends
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Marketing, Mobile, Retail, Trends
Listen to Alan at SXSW
