Metrics and engagement
Friday, July 22nd, 2005An interesting little ditty from mediapost . I had to laugh when I read this because, on the one hand you have the word 'engagement', then you then have the word 'impact' next to it. Engagement impact - sounds......hmmm I thought ... Ratings:
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Posted in: Advertising, Economics, Engagement Marketing, Marketing, Media
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Posted in: Advertising, Economics, Engagement Marketing, Marketing, Media
‘Consumers are doing it for themselves!’
Wednesday, July 20th, 2005The IPA have very kindly invited me to speak at an event on Monday 25th July 2005 with the esteemed Mark Earls - Head of Planning and Strategy at Ogilvy. We will be at Rootstein Hopkins Space, London College of Fashion, 20 ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Events
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Events
In command and in control
Friday, July 15th, 2005 TODAY, THERE'S A NEW ON-DEMAND entertainment company on the scene. Dubbed Network Live , the company is a joint venture between America Online, XM Satellite Radio Holdings, and Anschutz Corp.'s AEG, which produces concerts and owns sports and ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Darwin, Distribution, Economics, Media, Trends, Web/Tech
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Posted in: Convergence, Darwin, Distribution, Economics, Media, Trends, Web/Tech
AOL goes multimedia
Wednesday, July 13th, 2005 Leveraging the momentum from its record-setting online streaming of the Live 8 concerts this month, AOL today is expected to announce the creation of a partnered multimedia production company that will accelerate its live entertainment events online, as well ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Distribution, Economics, iPTV, Media, Trends, Web/Tech
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Posted in: Convergence, Distribution, Economics, iPTV, Media, Trends, Web/Tech
MTV goes broadband
Wednesday, July 13th, 2005MTV Networks Launches Two Broadband ChannelsMTV networks is launching two free, ad-supported broadband channels based on children's network Nickelodeon and music video network VH1, aimed at offering their viewers exclusive, Web-only content and content from the show's regular ...Broadband coming to a powerline near you
Wednesday, July 13th, 2005Google, Hearst Corporation and Goldman Sachs have formed a tripartate venture to deliver broadband-over power lines.Current (we assume the pun is intended) is developing a market that would provide voice, video and data services over utility lines ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Distribution, Economics, iPTV, Media, Trends, Web/Tech
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Posted in: Convergence, Distribution, Economics, iPTV, Media, Trends, Web/Tech
Dreamworks & Pixar troubles indicate the changing nature of consumption
Wednesday, July 13th, 2005Wayne Friedman writing in TV Watch describes that the once untouchables of Dreamworks and Pixar are having a tough time of it of late. Friedman saysIt's not so much that consumers aren't interested in the animated wares of these ... Ratings: (No Ratings Yet)
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Posted in: Distribution, Economics, Media, Trends
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Posted in: Distribution, Economics, Media, Trends
What gets measured gets made Part 2
Monday, June 27th, 2005Brian Jacobs originally wrote a whitepaper for SMLXL on metrics and I am glad to say we are still discussing and working on this thorny topic. You can read the first part here and in conversations I have been ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Economics, Marketing, Media, Social Networks, Society, Trends, Web/Tech
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Posted in: Advertising, Convergence, Economics, Marketing, Media, Social Networks, Society, Trends, Web/Tech
Money down the drain – with under-inclusive audience sampling
Friday, June 24th, 2005I know this is stateside. But it interests me and it should interest you. Let me set the scene for you, Nilesen are being faced with a suit by erinMedia and ReacTV filed against Nielsen last week. As Mediapost explains...Punctuated Equilibrium for Media & the High-Street
Thursday, June 23rd, 2005From the FT Friday June 17thFROM BRAND LEADER TO STRUGGLER IN 8 YEARS. The FT reports about how the internet has cannibalised the car rental firm Avis revenues and profitability. The Ft quotes an analyst that saysAvis Europe were arrogant in ... Ratings: (No Ratings Yet)
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Posted in: Administrative, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Ethics, Film, Generation C, iPTV, Marketing, Media, Mobile, Trends, Web/Tech
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Posted in: Administrative, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Ethics, Film, Generation C, iPTV, Marketing, Media, Mobile, Trends, Web/Tech
Listen to Alan at SXSW
