Co-creation of a business
Friday, September 5th, 2008 Posted in Culture, Darwin, Economics, Engagement Marketing, Participation, Society, Strategy, Trends, Web/Tech | No Comments »Threadless is an example of the Generation that is networked, participatory, and co-creative. It is a great example of the combination of Engagement In the The Customer is the Company an in-depth look at the company Threadless - one can ...
The link economy vs. the content economy
Wednesday, July 30th, 2008 Posted in Advertising, Convergence, Darwin, Economics, Networks, Social Networks, Society, Trends | No Comments »Some interesting thoughts from The imperatives of the link economy 1. All content must be transparent: open on the web with permanent links so it can receive links. It?s not content until it?s linked. 2. The recipient of links is the party ...
WH Smith - the Post Office - and the social fabric of daily life
Tuesday, July 22nd, 2008 Posted in Darwin, Economics, Ethics, News, Society, Trends | No Comments »On September 1 2006, I wrote Post office to move into WH Smith Outlining the strategy to move local post offices into WH SmithThe high street retailer is set to enter an agreement that would see the Kingsway branch office moved.The ...
TV was for baby boomers Mobile is for Generation ‘C’
Monday, July 21st, 2008 Posted in 7th Mass Media, Advertising, Culture, Economics, Engagement Marketing, Generation C, Mobile, Strategy, Trends, Web/Tech | 1 Comment »For teens the future is mobile writes Smart Mobs... Stefanie Olsen on CNet News: Marketers convened recently to figure out how best to reach teens on the Internet. The answer: It?s all about the mobile phone. All about the 7th Mass ...
TV was for baby boomers Mobile is for Generation ‘C’
Monday, July 21st, 2008 Posted in 7th Mass Media, Advertising, Culture, Economics, Engagement Marketing, Generation C, Mobile, Strategy, Trends, Web/Tech | No Comments »For teens the future is mobile writes Smart Mobs... Stefanie Olsen on CNet News: Marketers convened recently to figure out how best to reach teens on the Internet. The answer: It?s all about the mobile phone. All about the 7th Mass ...
Speed
Friday, July 18th, 2008 Posted in Convergence, Culture, Darwin, Economics, Ethics, Generation C, Philosophy, Quotes, Trends | No Comments »Speed is Good, Time is the Devil said Hitachi and John Thackera in his book In the Bubble writes that Our designed world reinforces the value we place upon speed. But the signs are that speed is a cultural paradigm whose ...
Cost Per Related Audience
Monday, July 14th, 2008 Posted in Advertising, Culture, Darwin, Economics, Media, Social Networks, Trends | No Comments »Nice thought from Ajit at Open Gardens Cost Per Related Audience Which follows on from the beginning o our discussion which started as cost per relevant audience. Ajit writes The mathematical theories underlying social networks have existed for some ...
Analogue media presses the panic button
Thursday, July 10th, 2008 Posted in Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Media, Participation, Society, Trends | No Comments »Trinity Mirror, the owner of the flagship daily and the largest regional newspaper group, sent tremors through an ad-dependent industry when it revealed a 12.6% fall in ad revenues over the past two months. Other regional publishers - Newsquest, publisher ...
Metrics in the networked society
Monday, July 7th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Economics, Social Networks, Trends, Web/Tech | No Comments »Ajit Joakar of Open Gardens has posted this In a previous blog, I discussed how Long tail social network analysis could be a business model for Web 2.0 The key insights are a) The Web has a higher CPM ...
Why the furniture of traditional advertising fails within a social media context
Wednesday, July 2nd, 2008 Posted in Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Generation C, Media, Participation, Philosophy, Social Networks, Trends | 1 Comment »Dave Cushman at Faster future blogspot has put together a slide deck explaining the above principal | View | Upload your own Nice one Dave and JMac adds his own contribution All good stuff and of course this ...
