Banner Ads - The Ghost in the Machine
Tuesday, December 4th, 2007 Posted in 7th Mass Media, Advertising, Convergence, Culture, Economics, Engagement Marketing, Media, Networks, Philosophy, Social Networks, Society, Statistics, Strategy, Web/Tech | 2 Comments »I met up with Dave Cushman today from Faster Future blog spot and we had one of our familiar chats about media, traditional media, digital media, mobile and advertising. We talked about how do advertisers create value in a networked world ...
Has Hollywood Gone with the Wind?
Tuesday, December 4th, 2007 Posted in Distribution, Economics, Film, Generation C, Media, Strategy, Television, Trends, Web/Tech | No Comments »In Fade to Red David Teather provides a thorough insight into the current state of Hollywood. last summer, 20th Century Fox abruptly pulled the plug on the project (Used Guys - Starring Jim Carrey and Ben Stiller), ...
Broadcasting embraces the digital age
Thursday, November 29th, 2007 Posted in Advertising, Convergence, Economics, Engagement Marketing, Media, News, Television, Trends, Web/Tech | 1 Comment »Even at the beginning of 2006, I wonder if people would have seriously contemplated such a possibility that Britain's biggest broadcasters united yesterday to unveil a new video-on-demand download service designed to take on the US giants, such as ...
Tell me my son - what do you want? Networked World Domination Dad
Wednesday, November 28th, 2007 Posted in Convergence, Culture, Distribution, Economics, Engagement Marketing, Media, Newspapers, Society, Trends, Web/Tech | 1 Comment »In The fight for world domination Jeff Jarvis explains that The Guardian has a global audience of some 18.4 million people. This was via the World Association of Newspapers weblog Oh the joys of networked distribution and search. ...
Blyk Can Transform the Communications Industry - says Yankee Group
Wednesday, November 28th, 2007 Posted in 7th Mass Media, Advertising, Economics, Engagement Marketing, Generation C, Media, Mobile, News, Strategy, Trends, Web/Tech | No Comments »Of course we wrote BB&AB Before Blyk and After Blyk And now the Yankee Group has done its own analysis of why Blyk is such an important part of the media revolution. There are no ...
The legacy of innovation
Tuesday, November 27th, 2007 Posted in Darwin, Economics, Media, Philosophy, Society, Trends, Web/Tech | No Comments »A thoughtful piece from Dean Takahashi columinist at the Mercury News Talking about the wider effects of innovation. There are always ripples in the pond - When push comes to pull. The new economy & ...
The network is more powerful than the node
Tuesday, November 27th, 2007 Posted in Advertising, Convergence, Darwin, Economics, Engagement Marketing, Media, Networks, Social Networks, Trends, Web/Tech | No Comments »But one still needs the node, and one still needs to understand how networks function. This is one of the fundamentals of engagement marketing. Without it one is just dumb. So here is a map of a social network ...
Bebo: A social media network becomes a distributor for other media platforms
Wednesday, November 21st, 2007 Posted in Distribution, Economics, Ethics, Generation C, Media, Networks, News, Social Networks, Television | No Comments »Bebo, the global social network, opens its doors to media brands, deepening user engagement with popular entertainment. Launch partners include global media brands CBS, MTV Networks, BBC, Turner, ESPN, Yahoo!, Next New Networks, Crackle and more. Breakthrough business model offers ...
Blyk response rate numbers
Tuesday, November 20th, 2007 Posted in 7th Mass Media, Advertising, Economics, Mobile, Web/Tech | No Comments »I am at the Library House MediaTech event today, and Antti ?hrling from Blyk was presenting. It was great to catch up with Antti after spending some time together in Tokyo recently. So Antti informed me that Blyk response rates are 12 ...
A trip down memory lane
Saturday, November 17th, 2007 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Economics, Engagement Marketing, Generation C, Media, Mobile, Music, Networks, Philosophy, Society, Web/Tech | No Comments »Funny when you write words they feel so different. It's so easy to say "A trip down memory lane" When you write it, one wonders where such a term came from? Alan Fletcher once wrote "with a clich? you stroke it until ...
