The wonderful world of Co-creation and why every business will learn to adopt the principles of Co-creation and Engagement
Sunday, February 3rd, 2008 Posted in Culture, Economics, Engagement Marketing, Generation C, Participation, Philosophy, Social Networks, Society, Strategy, Trends | No Comments »I feel like I am on a trip down memory lane, having posted recently on Engagement after going through some charts from 2004 and a post we made on Co-creation Today it is the paper written by ...
6 feet of junk mail or a 29% response rate? Blyk shows the way
Friday, February 1st, 2008 Posted in 7th Mass Media, Advertising, Convergence, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Participation, Social Networks, Trends, Web/Tech | No Comments »Its a bit of a no brainer really. There are a few themes here that I want to touch on. But this post relates to Blyk and where its recent results suggest where and how advertising money is going to ...
Engagement Marketing as described in 2003
Tuesday, January 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Generation C, Media, Mobile, Participation, Philosophy, Social Networks, Strategy, Television, Web/Tech | 2 Comments »Today, I have been mostly thinking about a workshop for a client and I went back into the SMLXL vaults and pulled out a presentation. If any one wants the charts, please get in touch with me. So here is ...
The architecture of the 21st Century organisation
Thursday, January 24th, 2008 Posted in 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Networks, Newspapers, Participation, Philosophy, Society, Strategy, Television, Trends, Web/Tech | 2 Comments »Recently, I have been working with to a number of companies via our Engagement Marketing Workshops We have worked with large media companies, a large newspaper group and a mobile operator. Not all the in the UK. I was asked the question, ...
Classical Music - that was so yesterday
Sunday, January 20th, 2008 Posted in Convergence, Culture, Distribution, Economics, Engagement Marketing, Generation C, Media, Music, Networks, Participation, Philosophy, Social Networks, Trends, Web/Tech | 2 Comments »Oh no its not - I came across a New Yorker article by the esteemed Alex Ross - who writes a blog The Rest is Noise And he writes about how the blogosphere has helped drive a renewed interest ...
Open Social: Google’s New Social Networking Platform - What Is It And Why It Matters
Tuesday, January 15th, 2008 Posted in Advertising, Convergence, Darwin, Distribution, Economics, Generation C, Media, Networks, Participation, Social Networks, Society, Trends, Web/Tech | 3 Comments »Robin Good - provides insight into networked API's While social networking giants such as MySpace and Facebook have been building huge online communities by utilizing proprietary approaches and protocols, a new group of companies led by Google ...
Why Console Games will be bigger than Rock’n'Roll
Sunday, January 13th, 2008 Posted in Convergence, Culture, Distribution, Economics, Engagement Marketing, Gaming, Media, Music, Participation, Society, Web/Tech | No Comments »Commissioned by Youth Music and written by Andrew Missingham, this report has sought out young people?s views about music-games, and aims to provide an insight into how music-games may develop and how the music sector could make the most of ...
A new digital era: predicts Bill Gates
Tuesday, January 8th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Generation C, Media, Mobile, Networks, News, Newspapers, Retail, Social Networks, Society, Television, Trends, Web/Tech | No Comments »Funny old world. In CDB we wrote Generation-C stands for the Community Generation. The defining and distinguishing characteristic for Gen-C is the continuous connection to and responding to digital communities. This is very different from any other communities. ...
ITV shares downgraded
Tuesday, January 8th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Media, Mobile, Social Networks, Television, Trends, Web/Tech | No Comments »Lehman brothers has downgraded its stance on ITV, saying traditional media companies are likely to face disruption from coming technology changes. Changing its outlook on the media sector to ?neutral? from ?positive?, Lehman downgraded ITV to ?underweight? from ?equal-weight?. Lehman ...
Kids and the future of media
Monday, January 7th, 2008 Posted in Convergence, Culture, Distribution, Economics, Engagement Marketing, Generation C, Media, Music, Newspapers, Philosophy, Television, Trends, Web/Tech | No Comments »In his post What My Kids Tell Me About The Future of Media We get simple but useful insight into children, their media consumption and what they mean for us. OUr VC writes I was reading a ...
