The Communication Ideal
Thursday, November 20th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Convergence, Culture, Darwin, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Research, Ethics, Generation C, Law, Marketing, Mobile, Music, Networks, Participation, Society, Strategy, Television, Trends, Web/Tech | 1 Comment »I met Jonathan MacDonald whilst working on the launch of Blyk last year. You might say it was love at first sight. I can remember on one occassion a particuarly charged group meeting, with J-Mac sitting on my shoulder egging me ...
Is this news or PR?
Friday, November 7th, 2008 Posted in Convergence, Culture, Economics, Engagement Organisations, Engagement Research, Participation, Social Networks, Society, Trends, Web/Tech, Weblogs | No Comments »How the Millennial Generation connects is an article in the FT... E-mail is so 1998. IM-ing, texting, Twittering? Now we're talking - or to be more specific, that's how the next-generation workforce is talking. As the "Millennials" establish themselves in the workplace, ...
How social analytics benefits consumers
Friday, November 7th, 2008 Posted in 7th Mass Media, Advertising, Economics, Marketing, Media, Mobile, Networks, Science, Social Networks, Strategy, Trends, Web/Tech | No Comments »[caption id="attachment_793" align="alignnone" width="300" caption="The complexity and beauty of social network theory"][/caption] Using new social tools, consumers can decide, what information they want to reveal to the advertisers and what to keep private. For marketers and advertisers, this is a unique ...
Doing the right thing
Saturday, October 18th, 2008 Posted in Darwin, Economics, Society | 1 Comment »How the Credit Crisis Could Forge a New Financial Order
The bull market for humility
Friday, October 17th, 2008 Posted in Culture, Darwin, Economics, Ethics, Quotes, Society, Trends | No Comments »This disproportionality has been tested to destruction by the recent hysteria of City incomes. The result is that, after a decade of widening wealth differentials, they should start to narrow. Non-economic components of what we vaguely refer to as the good life will take ...
Crowdsourcing creates friction
Monday, October 13th, 2008 Posted in Advertising, Culture, Darwin, Distribution, Economics, Ethics, Participation, Social Networks, Trends, Uncategorized, Web/Tech | No Comments »Kevin Potts recently did a review/critique of wundersite www.99designs.com - which appears to be a simplified spin of other such sites like Elance and what Kevin calls it’s “malignant brethren”. The site, which uses less than ideal techniques to ...
Advertising Furniture - Business models and Collapse
Sunday, October 12th, 2008 Posted in Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Research, Generation C, Marketing, Media, Networks, Participation, Philosophy, Quotes, Strategy | No Comments »In my presentations I ask people what is advertising? They describe all the furniture of advertising, you know 60 sec. spots, billboards, double page spreads etc. Right now I am reading Jeffrey Sachs - Commonwealth. Economics for a crowded planet Fascinating - ...
Widgets, people and the web
Friday, October 10th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Participation, Retail, Social Networks, Sociology, Strategy, Trends, Web/Tech | 1 Comment »Dave Cushman presented his thoughts on how people become the key distributors of information in the networked society Dave mentions Reed's Law - the law of group forming networks. Another thought that has crossed my mind is that there is a ...
The True Promise of the Mobile Society - Access, Communication & Business
Friday, October 3rd, 2008 Posted in 7th Mass Media, Convergence, Culture, Darwin, Distribution, Economics, Engagement Mobile, Ethics, Generation C, Government & Politics, Marketing, Media, Mobile, Networks, Retail, Social Networks, Society, Trends | No Comments »I am speaking at an event in Slovenia in November and I was asked to write something about my presentation. I thought it was worth sharing It is often said that that what works in one country, does not work in ...
The Black Gold of the 21st Century - refined data
Tuesday, September 30th, 2008 Posted in Advertising, Darwin, Economics, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Science, Strategy, Trends, Uncategorized, Web/Tech | 1 Comment »An interesting piece/rant from Bob Garfield - SMLXL has written a whitepaper on Social Marketing Intelligence - the black gold of the 21st Century - please contact me alanm (AT) smlxtralarge (DOT) com We've stipulated already that display advertising as a ...
