How consumer conversation will change business using Social Marketing Intelligence
Tuesday, April 1st, 2008 Posted in Culture, Darwin, Economics, Engagement Marketing, Marketing, Media, Mobile, Networks, Social Networks, Society, Statistics, Strategy, Trends, Web/Tech | No Comments »Prive Waterhouse Coopers have published a report How consumer conversation will change business One consumer voice can morph into a community in minutes. Are you listening? They say - The speed and scale of consumer conversations can redirect entire markets - ...
remix America!
Monday, March 31st, 2008 Posted in Convergence, Culture, Darwin, Distribution, Engagement Marketing, Government & Politics, Networks, Participation, Social Networks, Society, Strategy, Web/Tech, Weblogs | No Comments »I just read Ellen McGirt's poignant feature story on The Brand Called Obama in Fast Company, and my marketing head is spinning. "The fact that Obama has taken what we thought we knew about politics and turned ...
Its the small things that keep communities together
Monday, March 31st, 2008 Posted in Culture, Darwin, Economics, Engagement Civil Society, Ethics, Government & Politics, Politics, Retail, Society, Strategy | 1 Comment »Just imagine you are part of the government. Among your principal concerns are how to hold society together at a time of rapid change. You worry about social and community cohesion and the practical, psychological and economic isolation of the ...
Evolution of SMLXL
Friday, March 28th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV | No Comments »In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences. We were some ...
The Experts vs. the Amateurs
Wednesday, March 26th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Economics, Ethics, Generation C, Government & Politics, Law, Media, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech | 2 Comments »An interesting debate this one. A tug of war over the future of media may be brewing between so-called user-generated content -- including amateurs who produce blogs, video and audio for public consumption -- and professional journalists, movie makers ...
Social Marketing Intelligence and society
Wednesday, March 26th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Government & Politics, Media, Mobile, Science, Social Networks, Society, Strategy, Trends, Web/Tech | No Comments »Sorry to our readers that I have been somewhat absent - Tomi thought I had fallen off a cliff - the fact is I have been working on a number of rather time consuming projects. Anyway a lot to get through. We ...
The 1st Agency Summit - Sopwell House
Monday, March 10th, 2008 Posted in Advertising, Darwin, Economics, Engagement Marketing, Events, Media, Strategy, Television, Trends, Web/Tech | No Comments »Last night I kicked off this 3 day event with a small address about how advertising faces perhaps some of its greatest challenges to survive in the digital age. I mentioned Esther Dyson and Bill Gates who observed ...
Ketchum report: Media Myths and realities and Gary Hamel
Monday, March 3rd, 2008 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Participation, Social Networks, Society, Strategy, Trends, Web/Tech | 2 Comments »1). the way professionals communicate is out of sync with the way consumers use media; 2). communicators need to include focusing on connecting with individuals in addition to mass media channels; 3). consumers in emerging markets are setting the ...
Mobile applications: a new story of evolution
Wednesday, February 27th, 2008 Posted in 7th Mass Media, Convergence, Darwin, Distribution, Economics, Mobile, Trends, Web/Tech | No Comments »The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices. The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better ...
Regional Press Owners Need to Get with the Beat: Intelligence
Monday, February 25th, 2008 Posted in 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Economics, Engagement Marketing, Media, Newspapers, Participation, Social Networks, Society, Web/Tech | No Comments »Posts Roy Greenslade referencing a Paul Bradshaw post Local news is changing - but not fast enough As the digital revolution moves forward are regional newspapers moving fast enough to appeal to online audiences? That's ...
