Disappearing channel scarcity
Monday, July 19th, 2004Seth Godin writes about his conversation with a friend in TV business. I find it interesting as it reflects the mindset of the TV industry and probably explains their current situation:Twenty years ago, everyone in the TV business believed in ... Ratings:
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Messaging, Trends, Web/Tech, Weblogs
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Messaging, Trends, Web/Tech, Weblogs
Even Longer Goodbye
Tuesday, July 13th, 2004P&G bankrolled commercial television and was the biggest spender on broadcast advertising. But P&G have realised that this dinosaur of a business model is no longer financially tenable. That the costs of marketing are rising whilst the effectiveness of that activity ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Darwin, Economics, Engagement Marketing, Marketing, Media, Mobile, Retail, Statistics, Trends
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Posted in: Advertising, Convergence, Darwin, Economics, Engagement Marketing, Marketing, Media, Mobile, Retail, Statistics, Trends
Blogging the Observer
Monday, April 5th, 2004It was an interesting read, in Sundays Observer on blogging. Yet it seemed that the point was missed about the true nature and capability of blogging. The focus seemed about the egotistical nature of blogging, which is not wrong however, ... Ratings: (No Ratings Yet)
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Posted in: Citizen journalism, Culture, Darwin, Engagement Marketing, Engagement Politics, Engagement Research, Engagement Sciences, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
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Posted in: Citizen journalism, Culture, Darwin, Engagement Marketing, Engagement Politics, Engagement Research, Engagement Sciences, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
Its life, but not as we know it
Friday, April 2nd, 2004 The changing retail high streetBy Alan Moore, Ross Sleight, & Axel Chaldecott As a child, I remember experiencing the strange but curiously wonderful smell of the tobacconist, or the lure of the sweetshop, with its dark wooden counter and rows and ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Marketing, Mobile, Retail, Trends
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Marketing, Mobile, Retail, Trends
Listen to Alan at SXSW
