Image advertising is the new junk mail
Wednesday, October 20th, 2004Mark Gimien writes about the state of advertising and how it is struggling to adapt to the well documented waves of change that are currently in motion.Ad agencies are currently overwhelmed with the suspicion that the language of ... Ratings:
(No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Advertising, Darwin, Generation C, Marketing, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Darwin, Generation C, Marketing, Trends
Sharing information is power
Wednesday, October 20th, 2004Our good friend Tomi Ahonen posts on the tBBC blog that sharing information today is power. Ahonen says: this leads me to my favourite saying about this time. Before, during the Networked Age and always before, it ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Convergence, Culture, Darwin, Generation C, Marketing, Networks, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
(No Ratings Yet) Loading ...Please wait
Posted in: Convergence, Culture, Darwin, Generation C, Marketing, Networks, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
All in a tizz over TV advertising
Monday, September 27th, 2004Quick, Liquid And Agile, Marketers Look To Web For Post-TV Messaging A media critique by Wayne Friedman, is a comment on the latest developements in US TV advertising on Media Post. Friedman intelligently critiques what is happening with TV advertising ...All change on the high street
Monday, September 27th, 2004Tesco threatens big names on the high street Was the headline in the FT September 25/26 2004 This is what Chris Brown-Humes had to sayTesco's stunning half-year end results were not just bad news for direct competitors such as ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Convergence, Darwin, Distribution, Economics, Retail, Society, Trends, Web/Tech
(No Ratings Yet) Loading ...Please wait
Posted in: Convergence, Darwin, Distribution, Economics, Retail, Society, Trends, Web/Tech
The death of Mass Media?
Friday, September 24th, 2004During a session at yesterday's Forecast 2005 entitled "Disruptive Technologies," a group of panelists debated the impact of various technologies such as DVRs and targeting software on the media business. The resolve presented to the group was: "Emerging technologies ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Advertising, Broadcast, Convergence, Darwin, Economics, Gaming, Generation C, Media, Society, Trends, Web/Tech
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Broadcast, Convergence, Darwin, Economics, Gaming, Generation C, Media, Society, Trends, Web/Tech
Wasted Marketing Assets
Thursday, September 23rd, 2004For years Madison Avenue's leading thinkers have pondered the same fundamental question: which half of their advertising actually works. Now the industry's research authorities believe they've narrowed the answer down to about 20 percent. In what is likely the grandest ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Trends
Music moves online
Monday, September 20th, 2004September 18 2004 The Guardian Competition to slash cost of online music Reported that Stelios and easymusic had joined the fray in online downloads. The BPI estimates that online downloads have increased from 100,000 to 500,000 from the start of the year ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Music, Networks, Strategy, Trends, Web/Tech
(No Ratings Yet) Loading ...Please wait
Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Music, Networks, Strategy, Trends, Web/Tech
The Revolution will not be televised
Thursday, September 16th, 2004The Magnus University is to reprint the SMLXL white paper The Revolution will not be Televised Le Magnus University is a non-profit statutory university incorporated under the Private Universities Act of the State of Chhattisgarh, India. The ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, iPTV, Marketing, Media, Networks, Social Networks, Strategy, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, iPTV, Marketing, Media, Networks, Social Networks, Strategy, Trends
Disruptive technologies
Tuesday, September 14th, 2004Jerry Lawson at eLawyer Blog posts on "disruptive technologies" and how they often deliver economic waves of change. Clayton Christiansen, a Professor at the Harvard Business School, developed the idea of "disruptive technologies" in The Innovator's Dilemma, ...The “New Swiss Army Knife”
Friday, August 27th, 2004Adverblog writes: Guess what's the 21st century Swiss Army knife equivalent? The answer is on Reveries in an article by Scott Goodson, it's the mobile phone. This is something that SMLXL has been looking at for some time. ... Ratings: (No Ratings Yet)
Loading ... Comments: 4. Add yours. »
Please wait
Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Trends
Listen to Alan at SXSW
