The BBC & social media
Saturday, April 30th, 2005John Naughton writing in last weeks Observer, published an article Priceless thinking at the BBC. Essentially the BBC is going to produce a Creative Archive The BBC describes it thus a "pioneering new approach to public ... Ratings:
(No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Broadcast, Convergence, Culture, Darwin, Engagement Civil Society, Engagement Marketing, Engagement Research, Generation C, Media, Participation, Social Networks, Society, Strategy, Trends, Web/Tech
(No Ratings Yet) Loading ...Please wait
Posted in: Broadcast, Convergence, Culture, Darwin, Engagement Civil Society, Engagement Marketing, Engagement Research, Generation C, Media, Participation, Social Networks, Society, Strategy, Trends, Web/Tech
Communities Dominate Brands [2]
Tuesday, April 26th, 2005In mobile technology weblog- Tomi Ahonen is interviewedQ. If you had to summarise the key message in your new book, Communities Dominate Brands, what would it be? A. The digitally connected and empowered customer-community ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: 7th Mass Media, Books, Convergence, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Networks, Participation, Social Networks, Society, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: 7th Mass Media, Books, Convergence, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Networks, Participation, Social Networks, Society, Trends
Admen failing to engage
Tuesday, April 26th, 2005Published in the media section of the Guardian yesterdayJim Hytner's article on how difficult it is for marketeers to reach consumers raises several interesting points (When the message doesn't get through , April 18) but could ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: 7th Mass Media, Advertising, Convergence, Culture, Engagement Marketing, Marketing, Media, Mobile, Participation
(No Ratings Yet) Loading ...Please wait
Posted in: 7th Mass Media, Advertising, Convergence, Culture, Engagement Marketing, Marketing, Media, Mobile, Participation
Mobile world’s ‘connected community’ presents advertisers with a new challenge
Sunday, April 24th, 2005The publication of our letter in the Financial times on Thursday April 21. Tomi and I were responding to the article that had run in the FT "TV under threat". This is what we had to saySir, Your editorial "TV ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Marketing, Media, Mobile, Networks, Philosophy, Society, Strategy, Trends, Web/Tech
(No Ratings Yet) Loading ...Please wait
Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Marketing, Media, Mobile, Networks, Philosophy, Society, Strategy, Trends, Web/Tech
when the world changes fundamentally, survival depends on fundamental change
Sunday, April 17th, 2005Re-reading Bob Garfields 'Chaos Scenario piece clearly demonstrates that more conventional marketing is no longer the answer, what is required is a different type of marketing, a new way of doing things. Garfield writes As technology increasingly enables fine ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Education, Engagement Marketing, Engagement Research, Law, Marketing, Media, Networks, Philosophy, Strategy, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Education, Engagement Marketing, Engagement Research, Law, Marketing, Media, Networks, Philosophy, Strategy, Trends
U2 – communities – world poverty – texting
Friday, April 15th, 2005Related to our recent post on mobile phones and TV - speed of information - connection to networks - communities forming around issues etc. Rory Treffiletti of mediapost watched Bono embrace the digital age to bring ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: 7th Mass Media, Culture, Engagement Mobile, Ethics, Events, Generation C, Mobile, Participation, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: 7th Mass Media, Culture, Engagement Mobile, Ethics, Events, Generation C, Mobile, Participation, Trends
Chaos theory
Wednesday, April 13th, 2005 In an epic 5,500-word front-page article in the April 4 print edition of Advertising Age , columnist Bob Garfield laid out a sweeping vision of an advertising industry caroming toward chaos and disruption wrought by the digital media ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, iPTV, Law, Marketing, Media, Mobile, Music, Networks, Newspapers, Philosophy, Quotes, Society, Strategy, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, iPTV, Law, Marketing, Media, Mobile, Music, Networks, Newspapers, Philosophy, Quotes, Society, Strategy, Trends
Duke University and the iPod
Thursday, April 7th, 2005OK, I have had my rant. This is what the Guardian Blog had to say had to sayRather than handing a 20GB iPod to every incoming student, as it did this year, only those attending courses that have ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Culture, Distribution, Engagement Education, Marketing, Media, Web/Tech
(No Ratings Yet) Loading ...Please wait
Posted in: Culture, Distribution, Engagement Education, Marketing, Media, Web/Tech
The web is not the Internet
Wednesday, March 30th, 2005 TV News in a Postmodern World - Beyond the World Wide Web. Stuff I liked: People do not demand messages. The internet becomes powerful when it can truly deliver1). Need to know2). Need to buyAnd of course this becomes ever ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Networks, Participation, Social Networks, Society, Strategy, Web/Tech
(No Ratings Yet) Loading ...Please wait
Posted in: Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Networks, Participation, Social Networks, Society, Strategy, Web/Tech
Co-creation to deliver customer value
Thursday, March 24th, 2005 Marketing Playbook Posted recently about the Apple iPod, and the whole accessory eco-system that has developed around it. Which has led to fierce competition among the accessory developers. Its no longer iPod killer, its the iTrip killer. It intrigues me, ... Ratings: (No Ratings Yet)
Loading ... Comments: 728. Add yours. »
Please wait
Posted in: Convergence, Culture, Engagement Marketing, Marketing, Participation, Philosophy, Science, Social Networks, Strategy
(No Ratings Yet) Loading ...Please wait
Posted in: Convergence, Culture, Engagement Marketing, Marketing, Participation, Philosophy, Science, Social Networks, Strategy
Listen to Alan at SXSW
