Connected Communities the biggest change to business since the Industrial Revolution
Tuesday, June 14th, 2005 Business Week cover story: says community-power biggest change since the industrial ageFirst it was the Economist cover story in March now Business Week also runs a cover story on the digitally connected consumer, the rapidly growing community capability derived through ... Ratings:
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Engagement Research, Generation C, Marketing, Media, Networks, News, Participation, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Engagement Research, Generation C, Marketing, Media, Networks, News, Participation, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech
Give me back my media
Sunday, June 12th, 2005Its funny when you are reading an article here, a book there, a post over there when suddenly an idea seems to shape in your head and then you feel you have to pursue that thought in ernest to understand ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Civil Society, Ethics, Government & Politics, Media, Politics, Society, Trends, Web/Tech
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Civil Society, Ethics, Government & Politics, Media, Politics, Society, Trends, Web/Tech
A new media ecology
Wednesday, June 8th, 2005 I was talking at a conference yesterday at the ICA in London.Organised by In the City - the theme of the conference was ARE YOU CONTENT?The context of the event: Media industries are grappling with new opportunities - and threats ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Broadcast, Culture, Darwin, Economics, Engagement Research, Events, Marketing, Media, Social Networks, Society, Trends, Web/Tech
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Posted in: 7th Mass Media, Advertising, Broadcast, Culture, Darwin, Economics, Engagement Research, Events, Marketing, Media, Social Networks, Society, Trends, Web/Tech
Living in an experience culture
Sunday, June 5th, 2005 The nature of advertising has changed from persuasion (which focuses on the functional superiority of a product) to involvement (which highlights the empathy, or associations between, a product and the consumer). 'Friends and relatives' score higher than TV in 10 of ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Culture, Darwin, Engagement Marketing, Marketing, Participation, Society, Trends
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Posted in: Advertising, Culture, Darwin, Engagement Marketing, Marketing, Participation, Society, Trends
Channel hoppers
Thursday, May 26th, 2005Apparently people flick and channel hop 8,000 times per week according to Nelisen and OMD. DeSocio a media strategist at OMD says in an interview with mediapostThey know how to navigate, he said, noting that there are now only ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Media, Society, Trends
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Media, Society, Trends
Yahoo and the 4C’s
Thursday, May 26th, 2005Yahoo! Offers Tailored Movie RecommendationsYAHOO! IS EXPECTED TO ANNOUNCE today the addition of individualized movie recommendations to Yahoo! Movies, with the help of personalization platform provider ChoiceStream. The service is intended to bolster Yahoo! Movies as a pre-viewing must-read, ... Ratings: (No Ratings Yet)
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Posted in: Culture, Economics, Engagement Marketing, Generation C, Marketing, Media, Strategy, Trends, Web/Tech
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Posted in: Culture, Economics, Engagement Marketing, Generation C, Marketing, Media, Strategy, Trends, Web/Tech
Connectivity, Culture, Community and Commerce. Why it’s all happening on the web
Monday, May 23rd, 2005Peter Preston writing in yesterday's Observer made a comment which chimes perfectly with our book. He saidThere are times, times of profound upheaval, when one change seems to fit with another - then, suddenly, to change everything. ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Philosophy, Strategy, Trends
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Philosophy, Strategy, Trends
Convergence leads to an participatory culture
Saturday, May 21st, 2005I met a friend of mine today in Cambridge who runs a well respected retail design company. We had been talking off and on over the past months, and was a opportune moment to catch up, even though he got ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Economics, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Convergence, Culture, Darwin, Economics, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech
Alan speaks to OgilvyOne in Barcelona
Sunday, May 15th, 2005 Last Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona. Thank you OgilvyOne for inviting me. Of course, I was talking about our book Communities Dominate Brands and the converging issues that are forcing businesses ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
The powerful medium of two-way conversations
Saturday, April 30th, 2005Adriana at the Big Blog Company found this great quote for all you blog sceptics out there. C'mon YOU KNOW WHO YOU ARE - I even met one or two last night at the ICA where I was ... Ratings: (No Ratings Yet)
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Posted in: Culture, Engagement Marketing, Generation C, Quotes, Social Networks, Strategy, Weblogs
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Posted in: Culture, Engagement Marketing, Generation C, Quotes, Social Networks, Strategy, Weblogs
Listen to Alan at SXSW
