Archive for the ‘Convergence’ Category

Football, mobile phones and bird watching

Sunday, October 31st, 2004Premier League downloads could answer 3G operators' prayer reported the Financial TimesWhen Vodafone officially launches its 3G service on November 10, it will showcase a wide array of new services designed to persuade its customers to spend more ...

Marketing Awakens

Thursday, October 28th, 2004Published in the FT Creative Business 26 October 2004 I opened FT Creative Business today and thought I must be dreaming. It felt like at last I was reading about the real, threatened, exciting marketing world of 2004, rather than ...

Another business model under threat

Wednesday, October 27th, 2004 WHAT KEEPS THE FOLKS AT BLOCKBUSTER VIDEO UP LATE AT NIGHT? HINT, IT'S NOT COUNTING THE LATE FEE RECEIPTS - If there were any doubts that the video rental marketplace is coming to an end, cable giant Comcast and ...

The end of the TV schedule

Tuesday, October 26th, 2004Media Guardian reported on the changes being wrought in the world of broadcast.Among traditional broadcasters, it is clear that only the BBC has really started thinking about what the shift from linear TV to personalised TV really means. ...

Imagine there is no Internet

Tuesday, October 26th, 2004 In the materialistic world of commercial media, it is nigh-on impossible to follow the late John Lennon's instructions and imagine "no possessions". But as an alternative parlour game, many media execs like to play the watered-down version: "imagine there's ...

Bring on the gamers

Thursday, October 21st, 2004 Generation gaps are nothing new. But if John Beck and Mitchell Wade are right, those under the age of 34 think, learn and feel differently from everyone else. The root of this cognitive divide? Video games, since the 1980s ...

Internet Telephony

Thursday, October 21st, 2004With Features, Gaining Popularity reports mediapostThe study High Speed Internet: Challenges and Opportunities 2004, recently released by Horowitz Associates, shows that 28% of dial-up users in the survey are considering or have already decided to get ...

Sharing information is power

Wednesday, October 20th, 2004Our good friend Tomi Ahonen posts on the tBBC blog that sharing information today is power. Ahonen says: this leads me to my favourite saying about this time. Before, during the Networked Age and always before, it ...

Co-creation marketing

Wednesday, October 20th, 2004Steve Ruebel writes on his blog Micro Persuasion about a community campaign orchestrated by a company called Mozilla and what he calls open source marketing. Interesting concept. what he actually means is co-creation. Where brand and customer co-create ...

All change on the high street

Monday, September 27th, 2004Tesco threatens big names on the high street Was the headline in the FT September 25/26 2004 This is what Chris Brown-Humes had to sayTesco's stunning half-year end results were not just bad news for direct competitors such as ...

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