Apple evangelism? Viral marketing?
Tuesday, December 21st, 2004An interesting story in wired Not only are Apple evangelists making their own ads and putting them out on the net. You can now iPodize your own images, says the article:Customers upload a digital snap, choose ... Ratings:
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Posted in: Convergence, Culture, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Participation, Philosophy, Social Networks, Web/Tech
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Posted in: Convergence, Culture, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Participation, Philosophy, Social Networks, Web/Tech
Fire your ad agency and get your neighbour to create your ads
Monday, December 13th, 2004From Wired MagazineSchool teacher George Masters has the marketing world abuzz with a homemade ad for Apple Computer's iPod that is rapidly 'going viral.' To some experts, Masters' ad heralds the future of advertising. Homemade ads will play a ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Participation, Philosophy, Social Networks, Society, Web/Tech, Weblogs
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Participation, Philosophy, Social Networks, Society, Web/Tech, Weblogs
The business of blogging
Saturday, December 11th, 2004From business weekNow advertisers are realizing there is a market emerging in the blogosphere. Already, the growth in regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Marketing, Strategy, Trends, Weblogs
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Posted in: Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Marketing, Strategy, Trends, Weblogs
Co-creating experiences, co-creating value
Sunday, November 28th, 2004My dear friend Adriana Cronin-lucas at the Big Blog Company drew my attention to a recent e-newsletter by trendwatching entitled customer made Tendwatching observes the debate that people are having about brands, products services, companies. And, making ... Ratings: (No Ratings Yet)
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Posted in: Citizen journalism, Convergence, Culture, Economics, Engagement Marketing, Engagement Research, Generation C, Media, Networks, Participation, Social Networks, Society, Travel, Trends, Web/Tech
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Posted in: Citizen journalism, Convergence, Culture, Economics, Engagement Marketing, Engagement Research, Generation C, Media, Networks, Participation, Social Networks, Society, Travel, Trends, Web/Tech
Advertising & video on demand
Tuesday, November 23rd, 2004Video on demand has reached critical mass, and advertisers have taken notice, reports the New York Times. Michael J. Wolf, global head of the media and entertainment practice at McKinsey believes that video-on-demand will become a significant way for ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Trends
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Trends
Easy Riders Raging Bulls from movies to searching for experiences
Thursday, November 18th, 2004In the book Easy Riders Raging Bulls , the impact of films on our culture is described thus in the words of Susan Sontag:It was at this specific moment in the 100 year history of cinema that ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Generation C, Media, Networks, Retail, Society, Trends, Web/Tech
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Posted in: Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Generation C, Media, Networks, Retail, Society, Trends, Web/Tech
Streamed web ads as effective as television
Monday, November 15th, 2004Brand Republic reports that video advertising on the internet has the same impact as television advertising, this has been proved via a new study. The study was carried out on behalf of Pfizer Healthcare, from advertising it ran on MSN Video. ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Marketing, Trends, Web/Tech
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Posted in: Advertising, Convergence, Marketing, Trends, Web/Tech
Living in a converged mobile world
Monday, November 15th, 2004Today's Daily Telegraph unveils a music vending machine that allows people to buy and download songs in the street, at railway stations or in the pub. The kiosks, which transfer tracks to a mobile phone or personal music player for about ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Distribution, Economics, Generation C, Media, Mobile, Music, Trends
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Posted in: 7th Mass Media, Convergence, Distribution, Economics, Generation C, Media, Mobile, Music, Trends
Ad agencies sound the alert
Thursday, November 11th, 2004Back page of the Financial Times November 9th 2004 Ad Agencies sound the alert over the mobile phone. The principle outline of the piece is that the ad agencies are going to find it much harder to reach young people ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Philosophy, Strategy, Trends, Web/Tech
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Posted in: 7th Mass Media, Convergence, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Philosophy, Strategy, Trends, Web/Tech
Bringing traditional advocacy into the age of the Internet
Friday, November 5th, 2004A curious thing is happening in the US. A grassroots consumer/customer advocacy campaign for an open-source browser from the Mozilla Foundation. As this web browser is being developed for a non-for-profit-organisation, who have limited funds Rob Davis marketing director appealed to ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Engagement Marketing, Marketing, Participation, Social Networks, Society, Web/Tech
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Listen to Alan at SXSW
