The link economy vs. the content economy
Wednesday, July 30th, 2008 Posted in Advertising, Convergence, Darwin, Economics, Networks, Social Networks, Society, Trends | No Comments »Some interesting thoughts from The imperatives of the link economy 1. All content must be transparent: open on the web with permanent links so it can receive links. It?s not content until it?s linked. 2. The recipient of links is the party ...
Festival - technology and We Media aka social networking
Tuesday, July 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Engagement Marketing, Ethics, Generation C, Mobile, Networks, Participation, Philosophy, Quotes, Social Networks, Society, Trends | No Comments »I am in the process of reading John Thackara's book In the Bubble He writes Throughout the modern age we have subordinated the interests of people to those of technology, an approach that has led to the unthinkable destruction of traditional cultures ...
Here comes Everybody
Wednesday, July 23rd, 2008 Posted in Convergence, Culture, Darwin, Engagement Marketing, Generation C, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »Curiously, Clay Shirky gave this speech on my Birthday. There is a great deal of overlap in what we have to say and Clay's message
Speed
Friday, July 18th, 2008 Posted in Convergence, Culture, Darwin, Economics, Ethics, Generation C, Philosophy, Quotes, Trends | No Comments »Speed is Good, Time is the Devil said Hitachi and John Thackera in his book In the Bubble writes that Our designed world reinforces the value we place upon speed. But the signs are that speed is a cultural paradigm whose ...
Analogue media presses the panic button
Thursday, July 10th, 2008 Posted in Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Media, Participation, Society, Trends | No Comments »Trinity Mirror, the owner of the flagship daily and the largest regional newspaper group, sent tremors through an ad-dependent industry when it revealed a 12.6% fall in ad revenues over the past two months. Other regional publishers - Newsquest, publisher ...
Metrics in the networked society
Monday, July 7th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Economics, Social Networks, Trends, Web/Tech | No Comments »Ajit Joakar of Open Gardens has posted this In a previous blog, I discussed how Long tail social network analysis could be a business model for Web 2.0 The key insights are a) The Web has a higher CPM ...
Why the furniture of traditional advertising fails within a social media context
Wednesday, July 2nd, 2008 Posted in Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Generation C, Media, Participation, Philosophy, Social Networks, Trends | 1 Comment »Dave Cushman at Faster future blogspot has put together a slide deck explaining the above principal | View | Upload your own Nice one Dave and JMac adds his own contribution All good stuff and of course this ...
Xtract at Millenium Prize Finalist Symposium
Thursday, June 12th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Economics, Engagement Marketing, Media, Mobile, Networks, News, Social Networks, Strategy, Trends, Web/Tech | No Comments »The Millenium Symposium is an event that takes place in Finland and in fact brings many people together far and wide. For example The Chief Editor and Publisher, Jason Pontin of MIT Technology Review The ...
Social Media Will Change Your Business - Engagement by any other name
Wednesday, June 11th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Participation, Social Networks, Society, Trends, Web/Tech, Weblogs | No Comments »Tomi and I did not use the word Social Media in CDB, but we did describe a phenomenon that we called the 4C's Commerce Culture Community Connectivity The once separate provinces of innovation, technology, economic activity, culture and communities are pulling together and converging into ...
All the rest is Spam, spam, spam, spam
Thursday, June 5th, 2008 Posted in Advertising, Convergence, Darwin, Engagement Marketing, Quotes, Retail, Strategy, Trends | No Comments »Sitting here at JFK this caught my eye All the rest is spam by my friend DC @ Fasterfuture blogspot David mentions a Scott Karp post Why Traditional Advertising Formats Fail On The Web He should have said ...
