Archive for the ‘Convergence’ Category

Doohh

Tuesday, December 11th, 2007 Posted in Convergence, Culture, Distribution, Economics, Generation C, Media, Music, Social Networks, Trends, Web/Tech | 2 Comments »

I am a big fan of John Naughton who writes for the Observer, he is also a founder of Cambridge Visual Networks His musings on out digital world I always find inspiring. His latest outing last Sunday really ...

Visualizing Community Use of Social Media Sites

Tuesday, December 11th, 2007 Posted in Convergence, Culture, Media, Social Networks, Trends, Web/Tech | No Comments »

If you run a social media application you probably want to explore how the community focus of a site evolves over time. This means being able to browse through users, photos, tags, or the more complex structures of ...

Heroes - Engagement Television

Saturday, December 8th, 2007 Posted in 7th Mass Media, Convergence, Culture, Engagement Marketing, Generation C, Media, Mobile, Participation, Social Networks, Television, Trends | No Comments »

Heroes fully embodies the transformations taking place in entertainment: it is moving from an appointment medium, toward an engagement medium. The content of the show is not restricted to television, but unfolds across several media platforms. The show ...

Fan Fiction Movie - 300

Friday, December 7th, 2007 Posted in Convergence, Culture, Darwin, Engagement Marketing, Generation C, Media, Participation, Social Networks, Society, Virtual Worlds, Web/Tech | No Comments »

One of the many aspects of Engagement is the breakdown of culture by fans, re-creating their own versions of stories, ideas, representations of the things that mean the most to them. Today, Pro-Ams want to share with their compatriots their passion, ...

Banner Ads - The Ghost in the Machine

Tuesday, December 4th, 2007 Posted in 7th Mass Media, Advertising, Convergence, Culture, Economics, Engagement Marketing, Media, Networks, Philosophy, Social Networks, Society, Statistics, Strategy, Web/Tech | 2 Comments »

I met up with Dave Cushman today from Faster Future blog spot and we had one of our familiar chats about media, traditional media, digital media, mobile and advertising. We talked about how do advertisers create value in a networked world ...

Broadcasting embraces the digital age

Thursday, November 29th, 2007 Posted in Advertising, Convergence, Economics, Engagement Marketing, Media, News, Television, Trends, Web/Tech | 1 Comment »

Even at the beginning of 2006, I wonder if people would have seriously contemplated such a possibility that Britain's biggest broadcasters united yesterday to unveil a new video-on-demand download service designed to take on the US giants, such as ...

Tell me my son - what do you want? Networked World Domination Dad

Wednesday, November 28th, 2007 Posted in Convergence, Culture, Distribution, Economics, Engagement Marketing, Media, Newspapers, Society, Trends, Web/Tech | 1 Comment »

In The fight for world domination Jeff Jarvis explains that The Guardian has a global audience of some 18.4 million people. This was via the World Association of Newspapers weblog Oh the joys of networked distribution and search. ...

The network is more powerful than the node

Tuesday, November 27th, 2007 Posted in Advertising, Convergence, Darwin, Economics, Engagement Marketing, Media, Networks, Social Networks, Trends, Web/Tech | No Comments »

But one still needs the node, and one still needs to understand how networks function. This is one of the fundamentals of engagement marketing. Without it one is just dumb. So here is a map of a social network ...

Social Marketing Intelligence

Friday, November 23rd, 2007 Posted in Advertising, Convergence, Engagement Marketing, Media, Mobile, Social Networks | 1 Comment »

Social Marketing Intelligence is the black gold of the 21st Century The Social Marketing Intelligence company Xtract has begun their own blog which I would urge anyone interested in competing for the future, they read. ...

A trip down memory lane

Saturday, November 17th, 2007 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Economics, Engagement Marketing, Generation C, Media, Mobile, Music, Networks, Philosophy, Society, Web/Tech | No Comments »

Funny when you write words they feel so different. It's so easy to say "A trip down memory lane" When you write it, one wonders where such a term came from? Alan Fletcher once wrote "with a clich? you stroke it until ...