Archive for the ‘CDB’ Category

Social media but an element of Engagement

Wednesday, August 5th, 2009Tim Harrap, very kindly pointed me to lessons learn't in social media by Dirk Shaw, (Great name)Its good sound advice, common sense and obviously hard won. My view however is that Engagement as a principal co-joins social media with other ...

Communities Dominate Brands – prescient

Saturday, August 1st, 2009Tim Harrap in a twitter post mentioned a conversation @ Marketing in Australia that identifies Communities Dominate Brands as being – prescient. We have become linked to what is now commonly called Social Media - thought I still prefer the ...

Currency of information – the future of newspapers

Wednesday, March 25th, 2009The future of newspapers is a bit like climate change: there are now far fewer ‘old-media’ deniers. said Alan RushbridgerIn December last year I wroteI predict we will see newspapers fail, the economic downturn is the final scene in this ...

A short story about a long journey

Wednesday, January 21st, 2009Here I am chatting away to David Cushman, talking about the things that are important to me and what I think should be important to anyone interested in creating meaningful communications in today's world of No Straight Lines.Looks like the ...

Now you know what to do with your To-Do Lists

Sunday, August 3rd, 2008By Jeff Chiba Stearns

The anthropology of YouTube [2]

Sunday, August 3rd, 2008last night I went and had a good dig into the blog led by Dr. Michael WeschI was intrigued initially by his amazing films first sparked by The machine is Us/ing usIn a section of his presentation to the Library ...

The anthropology of YouTube

Friday, August 1st, 2008Dave Cushman wrote a very engaging piece The great disruption of social networks reaches its tipping point which accompanies this very well.

What is advertising?

Friday, August 1st, 2008Say the word advertising and people will imagineTV spots Bill Boards Classifieds Banner ads Direct Mailand so on. I think these are but the furniture of advertising.Robin Good has made a great post on the Brand AmbassadorRobins treatiseThe brand ambassador is an advertising model ...

The link economy vs. the content economy

Wednesday, July 30th, 2008Some interesting thoughts from The imperatives of the link economy1. All content must be transparent: open on the web with permanent links so it can receive links. It?s not content until it?s linked.2. The recipient of links is the party ...

Festival – technology and We Media aka social networking

Tuesday, July 29th, 2008I am in the process of reading John Thackara's book In the BubbleHe writesThroughout the modern age we have subordinated the interests of people to those of technology, an approach that has led to the unthinkable destruction of traditional cultures ...

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