Chaos theory
Wednesday, April 13th, 2005 Posted in Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Law, Marketing, Media, Mobile, Music, Networks, Newspapers, Philosophy, Quotes, Society, Strategy, Trends, iPTV | Comments OffIn an epic 5,500-word front-page article in the April 4 print edition of Advertising Age , columnist Bob Garfield laid out a sweeping vision of an advertising industry caroming toward chaos and disruption wrought by the digital media ...
Mass market, smart content?
Monday, March 21st, 2005 Posted in Advertising, Broadcast, Convergence, Darwin, Economics, Marketing, Media, Networks, Trends | Comments OffJackie Danicki at the Big Blog Company and posting on Samizdata raised some interesting issues about the the future of commercial TV in a post Digital Killed the Broadcast Star Jackie is in LA ...
A Masterclass in Engagement - what there is to learn about Jamies School Dinners
Wednesday, March 9th, 2005 Posted in Broadcast, Culture, Engagement Marketing, Ethics, Generation C, Marketing, Media, Philosophy, Social Networks, Society | Comments OffI have been mulling over the Channel 4 programme Jamies School Dinners . And thought I would have a trawl through the net to see what was being said. Certainly the programme has excited debate - star and celebrity chef ...
TiVo the anticable
Tuesday, February 22nd, 2005 Posted in Broadcast, Convergence, Culture, Darwin, Economics, Engagement Marketing, Marketing, Media, Social Networks, Strategy, Trends, Web/Tech | Comments OffBig thinking over at Buzz machine on what to do with TiVo Buzz machine More important, follow the Apple example and sell community (by making it, as Om suggests, an exclusive club): Aggregate the opinions and recommendations, the links and behavior, ...
Communities Dominate Brands
Tuesday, February 8th, 2005 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs, iPTV | Comments OffCommunities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ...
TV advertising the silent movies of the 21st Century?
Thursday, January 27th, 2005 Posted in Advertising, Broadcast, Convergence, Darwin, Economics, Engagement Marketing, Engagement Research, Media, Philosophy, Statistics, Strategy, Trends, Web/Tech | Comments OffSimon Walden provides some interesting statistics on TV advertising, in his post If there's no ads they'll make you pay another way Quoting an article from the LA Times studies have shown that at least 70% of today's ...
PVR’s: The End of A Beautiful Relationship?
Friday, January 14th, 2005 Posted in Advertising, Broadcast, Convergence, Distribution, Economics, Marketing, Media, Statistics, Strategy, Trends, iPTV | Comments OffA very good friend of mine Mike Smallwood - who sits on the SMLXL consulting board has done some thinking on the impact of PVR's in the UK. Much has already been written about the PVR, and much will continue ...
Advertising & video on demand
Tuesday, November 23rd, 2004 Posted in Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Trends | Comments OffVideo on demand has reached critical mass, and advertisers have taken notice, reports the New York Times. Michael J. Wolf, global head of the media and entertainment practice at McKinsey believes that video-on-demand will become a significant way for ...
Growing up with Television
Friday, October 29th, 2004 Posted in Broadcast, Culture, Economics, Engagement Marketing, Marketing, Strategy, Trends | Comments OffI watch a lot of Television, I've always watched a lot. There's a great deal of resonance in the shared experience of Hong Kong Phooey - Not the Nine O'clock News and the Rise and Fall of Reggie Perrin. I ...
The end of the TV schedule
Tuesday, October 26th, 2004 Posted in Broadcast, Convergence, Culture, Darwin, Economics, Media, Trends, Web/Tech, iPTV | Comments OffMedia Guardian reported on the changes being wrought in the world of broadcast. Among traditional broadcasters, it is clear that only the BBC has really started thinking about what the shift from linear TV to personalised TV really means. ...
