Money down the drain - with under-inclusive audience sampling
Friday, June 24th, 2005 Posted in Advertising, Broadcast, Economics, Law, Marketing, Media, News | Comments OffI know this is stateside. But it interests me and it should interest you. Let me set the scene for you, Nilesen are being faced with a suit by erinMedia and ReacTV filed against Nielsen last week. As Mediapost explains ...
Punctuated Equilibrium for Media & the High-Street
Thursday, June 23rd, 2005 Posted in Administrative, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Ethics, Film, Generation C, Marketing, Media, Mobile, Trends, Web/Tech, iPTV | Comments OffFrom the FT Friday June 17th FROM BRAND LEADER TO STRUGGLER IN 8 YEARS. The FT reports about how the internet has cannibalised the car rental firm Avis revenues and profitability. The Ft quotes an analyst that says Avis Europe were arrogant in ...
A new media ecology
Wednesday, June 8th, 2005 Posted in 7th Mass Media, Advertising, Broadcast, Culture, Darwin, Economics, Engagement Research, Events, Marketing, Media, Social Networks, Society, Trends, Web/Tech | Comments OffI was talking at a conference yesterday at the ICA in London. Organised by In the City - the theme of the conference was ARE YOU CONTENT? The context of the event: Media industries are grappling with new opportunities - and threats ...
2007 - the DVR tipping point
Tuesday, May 31st, 2005 Posted in Advertising, Broadcast, Darwin, Economics, Media, Trends, Web/Tech | Comments OffVia media post AS IF SPOTTING A COMET that's heading for earth at some future date, Forrester Research is predicting an ad-spending downturn to hit in 2007, when more than 50 million U.S. households will be using either digital ...
Channel hoppers
Thursday, May 26th, 2005 Posted in Advertising, Broadcast, Convergence, Culture, Darwin, Media, Society, Trends | Comments OffApparently people flick and channel hop 8,000 times per week according to Nelisen and OMD. DeSocio a media strategist at OMD says in an interview with mediapost They know how to navigate, he said, noting that there are now only ...
Delivering on an engaged broadcast vision
Friday, May 20th, 2005 Posted in Administrative, Broadcast, Engagement Marketing, Participation | Comments OffSilence is golden but not on a blog. Sadly. Things have been quiet on the blog as we have been working flat out on the final push of a major channel relaunch for a state broadcaster. Phew. It has been a 9 ...
Alan speaks to OgilvyOne in Barcelona
Sunday, May 15th, 2005 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs, iPTV | Comments OffLast Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona. Thank you OgilvyOne for inviting me. Of course, I was talking about our book Communities Dominate Brands and the converging issues that are forcing businesses ...
The BBC & social media
Saturday, April 30th, 2005 Posted in Broadcast, Convergence, Culture, Darwin, Engagement Civil Society, Engagement Marketing, Engagement Research, Generation C, Media, Participation, Social Networks, Society, Strategy, Trends, Web/Tech | Comments OffJohn Naughton writing in last weeks Observer, published an article Priceless thinking at the BBC. Essentially the BBC is going to produce a Creative Archive The BBC describes it thus a "pioneering new approach to public ...
Mobile world’s ‘connected community’ presents advertisers with a new challenge
Sunday, April 24th, 2005 Posted in 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Marketing, Media, Mobile, Networks, Philosophy, Society, Strategy, Trends, Web/Tech | Comments OffThe publication of our letter in the Financial times on Thursday April 21. Tomi and I were responding to the article that had run in the FT "TV under threat". This is what we had to say Sir, Your editorial "TV ...
when the world changes fundamentally, survival depends on fundamental change
Sunday, April 17th, 2005 Posted in Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Education, Engagement Marketing, Engagement Research, Law, Marketing, Media, Networks, Philosophy, Strategy, Trends | Comments OffRe-reading Bob Garfields 'Chaos Scenario piece clearly demonstrates that more conventional marketing is no longer the answer, what is required is a different type of marketing, a new way of doing things. Garfield writes As technology increasingly enables fine ...
