Archive for the ‘Broadcast’ Category

The Digital Society

Friday, August 20th, 2004 Have you noticed the renewed excitement about "new media" this year The Sunday Times opined on July 11 in an article on the issues facing our digital society, Baffled by the new digital world.Its all ...

Joined up thinking

Sunday, August 15th, 2004Tivo just got smarter boingboing have posted a note on the very smart things that Tivo can do these days... re-routing a whole variety of formats to other devices in the home... we will see more changes in ...

Gone in 30 seconds. Marketing 2.0

Saturday, August 14th, 2004Frank Rose writing in Wired magazine has added to the weight of evidence proving that things in the world of media and television advertising are just not what they used to be in his article The Lost Boys. In fact Jim ...

Disappearing channel scarcity

Monday, July 19th, 2004Seth Godin writes about his conversation with a friend in TV business. I find it interesting as it reflects the mindset of the TV industry and probably explains their current situation:Twenty years ago, everyone in the TV business believed in ...

How the Marketing Money Goes Round

Sunday, February 22nd, 2004 by Alan Moore (SMLXL) & John NolanA television broadcaster is a casino, and it plays by house rules. Rule number one ? the house wins. Here's how it works. A brand wants to advertise, it needs to hit a key demographic, ...

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