DoubleClicks view of the future
Saturday, April 5th, 2008 Posted in 7th Mass Media, Advertising, Broadcast, Convergence, Economics, Marketing, Media, Mobile, Strategy, Trends, Web/Tech | 1 Comment »An interesting and indeed an engaging set of videos which are well worth looking at how media is evolving, how TV and the web will converge, how we will go increasingly mobile, how search and discovery will transform advertising ...
Evolution of SMLXL
Friday, March 28th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV | No Comments »In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences. We were some ...
Business 1.0 circles Business 2.0
Monday, October 30th, 2006 Posted in Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Social Networks, Strategy, Web/Tech, iPTV | Comments OffReports the Chicago Tribune: YouTube deal leads to surge in online speculation The future of business: social networking? But what does that exactly mean? Should an Internet arms race begin, it will likely be fought over online audiences. ...
Pop Idol: The fake plastic trees of reality TV of participatory democracy in close-up?
Sunday, October 1st, 2006 Posted in 7th Mass Media, Advertising, Broadcast, Culture, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Music, Participation, Social Networks, Society, Trends, Web/Tech | Comments Offwe have produced a whitepaper on Pop Idol. Here some excerpts, if you would like a pdf of the full document please contact alanm (AT) smlxtralarge (DOT) com Introduction Calvin and his tiger friend Hobbes are sledding down a hill ...
ITV = A licence to print money. Not anymore
Saturday, July 29th, 2006 Posted in Advertising, Broadcast, Convergence, Darwin, Distribution, Economics, Marketing, Messaging, News, Statistics, Strategy, Web/Tech | Comments OffA leader article from the Guardian on the parlous state of ITV. ITV may well become another example of what happens where utimately hubris leads organisations. Compare ITV with the BBC or indeed the Guardian, who have maintained high ...
The Media wars way out west
Thursday, December 8th, 2005 Posted in Broadcast, Convergence, Darwin, Economics, Marketing, Media, Quotes, Trends, Web/Tech | Comments OffThe unbundling continues while others circle the wagons NBC is the latest to jump on the unbundled media wagon with an announcement that they, too, will be offering programs for iTunes download and viewing on the Video ...
Audi launches its own TV Channel
Friday, October 28th, 2005 Posted in Advertising, Broadcast, Engagement Marketing, Marketing, Web/Tech, iPTV | Comments OffAudi has become the first car maker in the world to launch its own TV Channel. In order to do so, it first had to gain the first ever self-promotional licence, granted by Ofcom, setting a precedent in broadcasting regulations. Evidence ...
Video on Demand or TV-by-ultimatum
Tuesday, October 25th, 2005 Posted in Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Film, Marketing, Media, Strategy, Trends, Web/Tech | No Comments »Wayne Friedman writes about the issues surrounding Video on demand or VOD Friedman writes But networks are not there yet. There are real money and other business issues to tackle. For networks, that means not biting the hands that ...
Ex-Freeserve boss delivers a stark message as viewers switch to new technology
Friday, October 7th, 2005 Posted in Advertising, Broadcast, Convergence, Darwin, Distribution, Economics, Film, Marketing, Media, Trends, Web/Tech, iPTV | Comments OffTV is under threat like never before, as viewer behaviour changes Accept it, [remould] your business to suit, or die on your arse. said John Pluthero to a Royal Television Society audience recently. Pluthero went on to point ...
Money down the drain - with under-inclusive audience sampling
Friday, June 24th, 2005 Posted in Advertising, Broadcast, Economics, Law, Marketing, Media, News | Comments OffI know this is stateside. But it interests me and it should interest you. Let me set the scene for you, Nilesen are being faced with a suit by erinMedia and ReacTV filed against Nielsen last week. As Mediapost explains ...
