Archive for the ‘Books’ Category

The rise of the conversation society

Friday, March 27th, 2009You might say we have always been a conversation society, and with that comes in English anyway, the term 'polite society' or indeed the 'chattering classes.' However there is something more supercharged about the conversation society today.We have become; connected, ...

Currency of information – the future of newspapers

Wednesday, March 25th, 2009The future of newspapers is a bit like climate change: there are now far fewer ‘old-media’ deniers. said Alan RushbridgerIn December last year I wroteI predict we will see newspapers fail, the economic downturn is the final scene in this ...

Thank you sxsw

Sunday, March 15th, 2009Yesterday I gave a presentation on the networked society and the implications for media that we now describe as social, and what they means for marketing and communications.The presentation was developed from the book social media marketingBarnes and Noble sold ...

Downfall

Friday, March 13th, 2009ITV, C4 and 5, the UK's major commercial terrestrial broadcasters are in merger talks and the New York Times front page told us that, over America local newspapers are closing down or shutting down their print operationsThe history of The ...

System failure looks like this

Thursday, March 12th, 2009[caption id="" align="alignnone" width="160" caption="system failure: http://www.wordle.net/"][/caption]Well actually is does not, but these are the key words to a new book I am working on.

Making sense of social media marketing communications

Tuesday, March 10th, 2009Why making sense? Because - when you stop making sense, you lose the right to lead.Jonathan MacDonald reviews our new book Social Media Marketing At the centre of this is the importance of data. In case you are not aware of ...

Social media marketing @ SXSW 14th March

Thursday, March 5th, 2009On the 14th March I shall be speaking at SXSW - in fact doing a book readingThe reading wil be based upon the key topics of a recent book that I co-authored Social Media MarketingJust a bit of ...

The networked society re-boots marketing

Thursday, February 26th, 2009Recently published a new book called Social Media Marketing, that I co-authored with Brian Jacobs, Jouko Ahvenainen and Ajit Joakar. What's it all about?‘Social Media Marketing’ is the start of a conversation about marketing communications using social media forms – ...

The shopping mall that is Van Diemens land

Tuesday, February 10th, 2009The suburban dream of violence. Asleep in their drowsy villas, sheltered by benevolent shopping malls, they wait patiently for the nightmares that will wake them into a more passionate world.Wrote J.G. Ballard in Kingdom Come, in fact Ballard's novel ...

Human nature and the need for social connection

Friday, January 23rd, 2009[caption id="attachment_3130" align="alignleft" width="197" caption="Loneliness by John T.Cacioppo & William Patrick"][/caption]Two cornerstones of classic economic theory are the assumptions that individuals are rational decision makers and individuals have purely self-regarding preferences.  These assumptions fly in the face of most psychological ...

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