Refined social data changes everything you ever thought about marketing
Thursday, September 24th, 2009[caption id="attachment_4447" align="aligncenter" width="482" caption="http://www.flickr.com/photos/21782644@N04/3191535692"][/caption]This is the basis for my presentation @ Monitoring Social InformationIn the near future wars will be fought over scarce resources; water, oil, and food. The other war that will be fought will be over data. ... Ratings:
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Convergence, Data, Economics, Engagement Research, Generation C, Identity, Law, Link Economy, Marketing, Media, Mobile, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Virtual Worlds, Web/Tech
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Convergence, Data, Economics, Engagement Research, Generation C, Identity, Law, Link Economy, Marketing, Media, Mobile, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Virtual Worlds, Web/Tech
innovation: charts vs. process
Tuesday, September 22nd, 2009I had an email exchange with someone recently about innovation, I wrote,For me the point is about process - not in charts. The issue for those that worship at the alter of the tyranny of numbers, is that they cannot ... Ratings:
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Posted in: Alan Moore Speaking, Books, Convergence, Darwin, Engagement Research, Engagement Sciences, Strategy, Trends
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Monitoring the social flows of communication data
Thursday, September 17th, 200917th November this event takes placeWith the phenomenal growth of social networks, blogging, video & image-sharing and micro-blogging, Social Media Monitoring (SMM) is becoming one of the hottest areas of marketing and PR innovation. Enabling companies to listen to conversations, ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Convergence, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Ethics, Government & Politics, Identity, Link Economy, Marketing, Media, Mobile, Networks, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Convergence, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Ethics, Government & Politics, Identity, Link Economy, Marketing, Media, Mobile, Networks, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Web/Tech
Surviving, and thriving in this wired up world
Thursday, August 13th, 2009Early this year, I co-wrote a book called Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem. (Futuretext 2009).This book is important because, the 4 ... Ratings:
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Posted in: Advertising, Alan Moore Speaking, Books, Convergence, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Ethics, Generation C, Identity, Link Economy, Marketing, Media, Mobile, Networks, Social Marketing Intelligence, Social Networks, Trends, Video
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Posted in: Advertising, Alan Moore Speaking, Books, Convergence, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Ethics, Generation C, Identity, Link Economy, Marketing, Media, Mobile, Networks, Social Marketing Intelligence, Social Networks, Trends, Video
Communities Dominate Brands – prescient
Saturday, August 1st, 2009Tim Harrap in a twitter post mentioned a conversation @ Marketing in Australia that identifies Communities Dominate Brands as being – prescient. We have become linked to what is now commonly called Social Media - thought I still prefer the ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Broadcast, CDB, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Film, Gaming, Generation C, Government & Politics, Identity, iPhone, iPTV, Law, Link Economy, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Second Life, Social Marketing Intelligence, Social Networks, Society, Sociology, Statistics, Strategy, Television, Travel, Trends, US Airways, Virtual Worlds, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Broadcast, CDB, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Film, Gaming, Generation C, Government & Politics, Identity, iPhone, iPTV, Law, Link Economy, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Second Life, Social Marketing Intelligence, Social Networks, Society, Sociology, Statistics, Strategy, Television, Travel, Trends, US Airways, Virtual Worlds, Web/Tech, Weblogs
The data flow wars on kindle
Monday, July 27th, 2009I started writing about the dataflow wars on 1st May 2008 and updated that idea several times subsequently thereafter.John Naughton brings to our attention Amazon's terms of service for its Kindle, comparing such terms as just the same as George ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Books, Data, Ethics, Generation C, Government & Politics, Identity, Marketing, Media, Trends, Web/Tech
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The black gold of the 21st Century @ the Helsinki School of Economics
Tuesday, May 12th, 2009Tomorrow I get on a plane to fly to my surrogate home Finland. I have been invited by the Helsinki School of Economics to give a presentation about Social Marketing Intelligence - the black gold of the 21st Century, ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: Advertising, Alan Moore Speaking, Books, Convergence, Economics, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Social Marketing Intelligence, Strategy, Trends
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Postcards from the edge – Postville Iowa
Saturday, May 9th, 2009A good friend of mine Richard Ross is in Iowa and he has a story to tell - I leave it to him to tell it in how in his own words.It is not a novel…not even a play. Think ... Ratings: (3 votes, average: 3.67 out of 5)
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Posted in: Advertising, Books, Culture, Economics, Engagement Civil Society, Ethics, Government & Politics, Health, Society
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Alan interviewed by Peggy Anne Salz @ thinkmobile [part 2]
Thursday, April 16th, 2009The second part of my interview with Peggy Anne Salz where we dig deeper into some of the topics and issues (within a marketing communications and business context) that confound so many companies today. Ratings: (1 votes, average: 3.00 out of 5)
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Posted in: 7th Mass Media, Administrative, Advertising, Alan Moore Speaking, Books, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Ethics, Identity, Marketing, Media, Mobile, Participation, Social Networks, Society, Strategy, Trends, Uncategorized, Video, Weblogs
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Posted in: 7th Mass Media, Administrative, Advertising, Alan Moore Speaking, Books, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Ethics, Identity, Marketing, Media, Mobile, Participation, Social Networks, Society, Strategy, Trends, Uncategorized, Video, Weblogs
Alan interviewed by Peggy Anne Salz @ thinkmobile [part 1]
Thursday, April 16th, 2009Here I am talking to Peggy Anne Salz on the challenges facing businesses and brands, within a social media context at the Think Mobile conference recently held in New York. We discuss, the root causes of this social media revolution, ... Ratings: (1 votes, average: 3.00 out of 5)
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Ethics, Identity, Marketing, Media, Mobile, Participation, Social Networks, Society, Strategy, Trends, Video, Weblogs
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Ethics, Identity, Marketing, Media, Mobile, Participation, Social Networks, Society, Strategy, Trends, Video, Weblogs
Listen to Alan at SXSW
