Communities Dominate Brands [2]
Tuesday, April 26th, 2005In mobile technology weblog- Tomi Ahonen is interviewedQ. If you had to summarise the key message in your new book, Communities Dominate Brands, what would it be? A. The digitally connected and empowered customer-community ... Ratings:
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Posted in: 7th Mass Media, Books, Convergence, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Networks, Participation, Social Networks, Society, Trends
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Posted in: 7th Mass Media, Books, Convergence, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Networks, Participation, Social Networks, Society, Trends
Communities, Citizen brand and the support economy
Monday, April 4th, 2005My friend Alex Nieminen, after having a peek at our book, suggested that I take a look at a book entitled the Support Economy by Soshana Zuboff and James Maxman .As I spent the weekend gardening, raking, pruning, digging, ...Communities Dominate Brands
Tuesday, February 8th, 2005 Communities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, iPTV, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, iPTV, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs
Bring on the gamers
Thursday, October 21st, 2004 Generation gaps are nothing new. But if John Beck and Mitchell Wade are right, those under the age of 34 think, learn and feel differently from everyone else. The root of this cognitive divide? Video games, since the 1980s ... Ratings: (No Ratings Yet)
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Posted in: Books, Convergence, Culture, Engagement Marketing, Gaming, Generation C, Marketing, Media, Networks, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Books, Convergence, Culture, Engagement Marketing, Gaming, Generation C, Marketing, Media, Networks, Social Networks, Society, Strategy, Trends, Web/Tech
The New Bottom Line
Wednesday, August 18th, 2004The New Bottom Line, published by Capstone and authored by Alan Mitchell, Andreas W. Bauer and Gerhard Hausruckinger is an important addition to the research that is currently fuelling the debate that Stephen J. Gould would describe ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Books, Culture, Darwin, Engagement Marketing, Engagement Organisations, Marketing, Society, Strategy, Trends
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Posted in: Advertising, Books, Culture, Darwin, Engagement Marketing, Engagement Organisations, Marketing, Society, Strategy, Trends
Listen to Alan at SXSW
