Blyk Can Transform the Communications Industry - says Yankee Group
Wednesday, November 28th, 2007 Posted in 7th Mass Media, Advertising, Economics, Engagement Marketing, Generation C, Media, Mobile, News, Strategy, Trends, Web/Tech | No Comments »Of course we wrote BB&AB Before Blyk and After Blyk And now the Yankee Group has done its own analysis of why Blyk is such an important part of the media revolution. There are no ...
The network is more powerful than the node
Tuesday, November 27th, 2007 Posted in Advertising, Convergence, Darwin, Economics, Engagement Marketing, Media, Networks, Social Networks, Trends, Web/Tech | No Comments »But one still needs the node, and one still needs to understand how networks function. This is one of the fundamentals of engagement marketing. Without it one is just dumb. So here is a map of a social network ...
Social Marketing Intelligence
Friday, November 23rd, 2007 Posted in Advertising, Convergence, Engagement Marketing, Media, Mobile, Social Networks | 1 Comment »Social Marketing Intelligence is the black gold of the 21st Century The Social Marketing Intelligence company Xtract has begun their own blog which I would urge anyone interested in competing for the future, they read. ...
Blyk response rate numbers
Tuesday, November 20th, 2007 Posted in 7th Mass Media, Advertising, Economics, Mobile, Web/Tech | No Comments »I am at the Library House MediaTech event today, and Antti ?hrling from Blyk was presenting. It was great to catch up with Antti after spending some time together in Tokyo recently. So Antti informed me that Blyk response rates are 12 ...
A trip down memory lane
Saturday, November 17th, 2007 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Economics, Engagement Marketing, Generation C, Media, Mobile, Music, Networks, Philosophy, Society, Web/Tech | No Comments »Funny when you write words they feel so different. It's so easy to say "A trip down memory lane" When you write it, one wonders where such a term came from? Alan Fletcher once wrote "with a clich? you stroke it until ...
Tokyo Shift in the world of Blade Runner
Wednesday, November 14th, 2007 Posted in 7th Mass Media, Advertising, Engagement Marketing, Mobile, Society, Web/Tech | No Comments »I have been in Tokyo for the past 6 days, looking at the future and the past of mobile stuff. Meetings, visits, walks etc., have all ben fascinating. Interestingly young people here don't know that you use your PC for sending email. ...
Blyk numbers
Wednesday, November 7th, 2007 Posted in 7th Mass Media, Advertising, Engagement Marketing, Media, Mobile, News | 2 Comments »I have just had a peek at the early Blyk numbers, and as Tony the Tiger says "They're Grrrrrrrrreeeeeeeat" More to come very soon. But this backs up my view that there are new rules for advertising
Mobile Advertising: New rules for a new economy
Friday, November 2nd, 2007 Posted in 7th Mass Media, Advertising, Economics, Engagement Marketing, Generation C, Mobile, Quotes | 2 Comments »I was in a meeting today, talking about mobile advertising, issues, opportunities, and why sometimes its so difficult to achieve in the UK. In our paper Mobile as the 7th Mass Media (please email me for a copy. alanm ...
Its broadcasting but not as we know it. Nordic Broadcasting Summit
Monday, October 22nd, 2007 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Law, Media, Mobile, News, Strategy, Television, Web/Tech, iPTV | No Comments »John Ranelagh VP at TV2 Norway, was in touch recently after reading our book and asked me if I would work with him to co-ordinate a day in which we could bring together some very interesting people to look at ...
Corruption of the body mind and soul: ITV and the BBC in the dock M’Lud
Sunday, October 21st, 2007 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Ethics, Government & Politics, Law, Media, Mobile, Philosophy, Television, US Airways, Web/Tech | 2 Comments »I was watching
