Archive for the ‘Advertising’ Category

No Straight lines: an advanced living course for the networked society

Wednesday, July 22nd, 2009My good friend Euan Semple was interviewed at guruonlineIn this exclusive interview, social media expert Euan Semple breaks social media down into easy to understand terms and explains not only why every business should at least have a look at ...

Mad Avenue Blues

Thursday, June 18th, 2009

Crowdsourcing Blade Runner in a read-write participatory culture

Wednesday, June 10th, 2009That is a mouthful but it pretty much sums up this project.RSA films are developing a series of web shorts for Blade Runner, The project is called “Purefold.” The series of linked 5- to 10-minute shorts, aimed first at the ...

Social Marketing Intelligence @ MoMo Amsterdam

Tuesday, June 9th, 2009I spoke at MoMo Amsterdam last Monday on: Transformation, the communications revolution, data and the implications for marketing

Blyk sees the bigger picture

Thursday, May 14th, 2009NMA have published a misinformed view on what Blyk is up to. And some, have even gone a bit further, saying that Blyk is closing shop. So I thought that it might be a good idea to set the record ...

The black gold of the 21st Century @ the Helsinki School of Economics

Tuesday, May 12th, 2009Tomorrow I get on a plane to fly to my surrogate home Finland. I have been invited by the Helsinki School of Economics to give a presentation about Social Marketing Intelligence - the black gold of the 21st Century, ...

Postcards from the edge – Postville Iowa

Saturday, May 9th, 2009A good friend of mine Richard Ross is in Iowa and he has a story to tell - I leave it to him to tell it in how in his own words.It is not a novel…not even a play. Think ...

Do not mourn the death of local newspapers

Monday, April 27th, 2009The crisis in local news is not just about "the business model", a phrase I am coming to loathe. It is about the fabric of a society and the careers that grew out of local journalism and have made so ...

Alan interviewed by Peggy Anne Salz @ thinkmobile [part 2]

Thursday, April 16th, 2009The second part of my interview with Peggy Anne Salz where we dig deeper into some of the topics and issues (within a marketing communications and business context) that confound  so many companies today.

Alan interviewed by Peggy Anne Salz @ thinkmobile [part 1]

Thursday, April 16th, 2009Here I am talking to Peggy Anne Salz on the challenges facing businesses and brands, within a social media context at the Think Mobile conference recently held in New York. We discuss, the root causes of this social media revolution, ...

Follow SMLXL