Marketing in transformation - 2008
Sunday, February 17th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Economics, Engagement Marketing, Mobile, Trends, Web/Tech | 1 Comment »If 2007 was a seminal year in which converging technologies and mobile came to the fore in marketing. I suggest that 2008 will be equally if not more important. In Engaging communications at 3GSM I outlined my experiences ...
Search goes social
Saturday, February 16th, 2008 Posted in Advertising, Convergence, Economics, Media, Networks, Science, Social Networks, Society, Strategy, Trends, Web/Tech | No Comments »Delver is a new search engine built around the uses of social-network data to return personalized results from the larger Web. a person begins a search at Delver by typing in her name. Delver then crawls social-networking ...
Engaging communications at 3GSM
Thursday, February 14th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Distribution, Economics, Engagement Marketing, Mobile, Social Networks, Trends | No Comments »I was at 3GSM in Barcelona this week. Manic is how I would describe it. I was there in the capacity as a board member of the Social Marketing Intelligence company Xtract In terms of Xtract we ...
Influentials are toast
Wednesday, February 6th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Philosophy, Social Networks, Society, Television, Trends, Web/Tech | 10 Comments »Is the Tipping Point Toast? This story has in fact come to me via a number of sources. So thank you all you kind hearted souls. :-) I am sure many have read the above post. The premise according to ...
6 feet of junk mail or a 29% response rate? Blyk shows the way
Friday, February 1st, 2008 Posted in 7th Mass Media, Advertising, Convergence, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Participation, Social Networks, Trends, Web/Tech | No Comments »Its a bit of a no brainer really. There are a few themes here that I want to touch on. But this post relates to Blyk and where its recent results suggest where and how advertising money is going to ...
Blyk expands into new markets
Wednesday, January 30th, 2008 Posted in 7th Mass Media, Advertising, Engagement Marketing, Mobile, News | 1 Comment »Blyk announced today its expansion to the Dutch market. Vodafone will be its carrier. More on Blyk
Engagement Marketing as described in 2003
Tuesday, January 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Generation C, Media, Mobile, Participation, Philosophy, Social Networks, Strategy, Television, Web/Tech | 2 Comments »Today, I have been mostly thinking about a workshop for a client and I went back into the SMLXL vaults and pulled out a presentation. If any one wants the charts, please get in touch with me. So here is ...
The architecture of the 21st Century organisation
Thursday, January 24th, 2008 Posted in 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Networks, Newspapers, Participation, Philosophy, Society, Strategy, Television, Trends, Web/Tech | 2 Comments »Recently, I have been working with to a number of companies via our Engagement Marketing Workshops We have worked with large media companies, a large newspaper group and a mobile operator. Not all the in the UK. I was asked the question, ...
Open Social: Google’s New Social Networking Platform - What Is It And Why It Matters
Tuesday, January 15th, 2008 Posted in Advertising, Convergence, Darwin, Distribution, Economics, Generation C, Media, Networks, Participation, Social Networks, Society, Trends, Web/Tech | 3 Comments »Robin Good - provides insight into networked API's While social networking giants such as MySpace and Facebook have been building huge online communities by utilizing proprietary approaches and protocols, a new group of companies led by Google ...
A new digital era: predicts Bill Gates
Tuesday, January 8th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Generation C, Media, Mobile, Networks, News, Newspapers, Retail, Social Networks, Society, Television, Trends, Web/Tech | No Comments »Funny old world. In CDB we wrote Generation-C stands for the Community Generation. The defining and distinguishing characteristic for Gen-C is the continuous connection to and responding to digital communities. This is very different from any other communities. ...
