Ketchum report: Media Myths and realities and Gary Hamel
Monday, March 3rd, 2008 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Participation, Social Networks, Society, Strategy, Trends, Web/Tech | 2 Comments »1). the way professionals communicate is out of sync with the way consumers use media; 2). communicators need to include focusing on connecting with individuals in addition to mass media channels; 3). consumers in emerging markets are setting the ...
Tough Love from Jeff Jarvis
Sunday, March 2nd, 2008 Posted in Advertising, Convergence, Distribution, Economics, Generation C, Media, Newspapers, Society, Strategy, Trends | No Comments »The other day, when I noted that the hedge fund breathing down the necks of the NY Times Company board and management had acquired as much stock as the Sulzberger family, I said that strategic change in the ...
Nobody owns it, Everybody can use it and Anybody can improve it
Saturday, March 1st, 2008 Posted in Advertising, Engagement Marketing, Generation C, Philosophy, Quotes, Social Networks, Society | No Comments »Said Doc Searls, he continues I make zero money with blogging. (No advertising. Love that.) But I make more than zero because of blogging. Not enough to make me rich, but enough to make me valuable. And far more ...
ebay and changing customer demands?
Saturday, March 1st, 2008 Posted in Advertising, Culture, Distribution, Economics, Engagement Marketing, Networks, Retail, Social Networks, Trends, Web/Tech | 1 Comment »Online auction leader eBay warned in an annual report on Friday that it faces difficulty getting former customers to return, adding to the normal challenge of attracting new users to its sites. In its annual shareholder filing with the ...
Gates sees accelerated decline of traditional media’s ad model
Friday, February 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Distribution, Economics, Media, News, Trends, Web/Tech | No Comments »Microsoft thinks the advertising business model for traditional media those venues where advertisers still channel most of their spending will fall apart faster in the coming five years as the kind of interactive, targeted advertising that is defining the Web ...
Gates sees accelerated decline of traditional media’s ad model
Friday, February 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Distribution, Economics, Media, News, Trends, Web/Tech | No Comments »Microsoft thinks the advertising business model for traditional media those venues where advertisers still channel most of their spending will fall apart faster in the coming five years as the kind of interactive, targeted advertising that is defining the Web ...
Gates sees accelerated decline of traditional media’s ad model
Friday, February 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Distribution, Economics, Media, News, Trends, Web/Tech | No Comments »Microsoft thinks the advertising business model for traditional media those venues where advertisers still channel most of their spending will fall apart faster in the coming five years as the kind of interactive, targeted advertising that is defining the Web ...
Regional Press Owners Need to Get with the Beat: Intelligence
Monday, February 25th, 2008 Posted in 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Economics, Engagement Marketing, Media, Newspapers, Participation, Social Networks, Society, Web/Tech | No Comments »Posts Roy Greenslade referencing a Paul Bradshaw post Local news is changing - but not fast enough As the digital revolution moves forward are regional newspapers moving fast enough to appeal to online audiences? That's ...
The advertising agency of the future: Or the day the music died. Welcome to the iMedia Summit
Sunday, February 24th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Events, Generation C, Media, News, Philosophy, Strategy, Travel, Web/Tech | 1 Comment »A long long time I can still remember how the music used to make me smile and I if I had my chance that I could make those people dance and maybe they'd be happy for a ...
Incubators for Media Innovation
Tuesday, February 19th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Economics, Media, News, Newspapers, Quotes, Strategy, Trends | No Comments »With 110 million members and $800 million in annual revenue, MySpace has become a growth engine for Rupert Murdoch's News Corp. (NWS) media empire. Now the media mogul wants to turn the online social network into a breeding ...
